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Tim Cook: ‘We Will Not Shrink from Our Responsibility’

2 minute read

Apple CEO Tim Cook opened the firm’s Mar. 21 town hall event on an uncharacteristically defiant note. Cook began by obliquely but firmly addressing Apple’s current fight with the FBI over the security of its phones, the subject of a recent TIME magazine cover and interview.

Without getting into the details of the case, which will reach another turning point when Apple and the government meet in court Mar. 22, Cook said he feels a personal responsibility to safeguard customers’ data and privacy. “We will not shrink from this responsibility,” said the 55-year-old chief executive.

MORE: Inside Apple CEO Tim Cook’s Fight With the FBI

“We built the iPhone for you, our customers,” Cook said. “And we know that it is a deeply personal device. For many of us, the iPhone is an extension of ourselves. About a month ago, we asked Americans across the country to join in a conversation. We need to decide as a nation how much power the government should have over our data and over our privacy. I’ve been humbled and deeply grateful for the outporuring ofsupport that we’ve received from Americans across the country over all walks of life.”

For more on the case and Cook’s response, read the full story here.

This Is How Apple Teases All Its Huge Announcements

iTunes Launch On Windows, October 2003, Cupertino
iTunes launch on Windows, October 2003Apple
iPod Nano, September 2005, Cupertino
iPod Nano, September 2005Apple
5th Generation iPod, October 2005, Cupertino
5th Generation iPod, October 2005Apple
iTunes 7 With Movies, September 2006, Cupertino
iTunes 7 with movies, September 2006Apple
iPhone 2007 Macworld Invitation.
iPhone, January 2007Apple
iPod Touch, September 2007, Cupertino
iPod Touch, September 2007Apple
MacBook Air, January 2008Apple
App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation.
App Store & iPhone 3G, June 2008Apple
2nd Generation iPod Touch, September 2008, Cupertino
2nd Generation iPod Touch, September 2008Apple
iPhone 3GS, 2009, Worldwide Developers Conference
iPhone 3GS, June 2009Apple
3rd Generation iPod Touch, September 2009, Cupertino
3rd Generation iPod Touch, September 2009Apple
iPad, 2010, Cupertino
iPad, January 2010Apple
iPhone 4, 2010, Worldwide Developers Conference
iPhone 4, June 2010Apple
4th Generation iPod Touch, September 2010, Cupertino
4th Generation iPod Touch, September 2010Apple
Macbooks With Unibody-Design, September 2010, Cupertino
MacBooks with unibody design, September 2010Apple
2nd Generation Macbook Air, October 2010, Cupertino
2nd Generation MacBook Air, October 2010Apple
iPad 2, 2011, Cupertino
iPad 2, March 2011Apple
iCloud & iOS 5, June 2011Apple
iPhone 4S, 2011, Cupertino
iPhone 4S, October 2011Apple
iBooks 2 & iBooks Author, January 2012, New York
iBooks 2 & iBooks Author, January 2012Apple
3rd Generation iPad/strong>, 2012, Cupertino
3rd Generation iPad, March 2012Apple
Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference
MacBook Pro with Retina display, June 2012Apple
iPhone 5, 2012, Cupertino
iPhone 5, September 2012Apple
iPad Mini, October 2012, Cupertino
iPad Mini, October 2012Apple
iPhone 5S & iPhone 5C, 2013, Cupertino
iPhone 5S & iPhone 5C, September 2013Apple
iPad Air & iPad Mini With Retina Display, 2013, Cupertino
iPad Air & iPad Mini with Retina display, October 2013Apple
iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino
iPhone 6 & iPhone 6 Plus & iOS 8, September 2014Apple
iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014Apple
Apple Watch, March 2015, Cupertino
Apple Watch, March 2015Apple

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