--- title: Beyoncé Casts Model With Muscular Dystrophy for New Campaign description: Jillian Mercado, a model with muscular dystrophy, has been chosen as one of the faces of Beyoncé's new "Formation" merchandise line. canonical: https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-03-18T17:29:25.000Z article:modified_time: 2026-04-13T07:31:00.468Z og:title: Beyoncé Commissions Model With Muscular Dystrophy to Promote New Campaign og:description: She has also modeled for Diesel and Nordstrom og:url: https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Beyoncé Commissions Model With Muscular Dystrophy to Promote New Campaign twitter:description: She has also modeled for Diesel and Nordstrom twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Beyoncé Commissions Model With Muscular Dystrophy to Promote New Campaign  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 18, 2016 5:29 PM CUT  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 18, 2016 5:29 PM CUT Jillian Mercado, a model with [muscular dystrophy](http://time.com/3830285/venezuelan-runner-muscular-dystrophy/ "undefined"), has been chosen as one of the faces of [Beyoncé’s](http://time.com/4211901/internet-reactions-super-bowl-2016-halftime-show/ "undefined") new “[Formation](http://time.com/4211888/beyonce-formation-activism/ "undefined")” merchandise line. The 28-year-old [blogger](http://manufactured1987.com "undefined") announced the news on Wednesday with an Instagram photo featuring her wearing a sweatshirt and hat from the campaign while posing in her wheelchair. “OK LADIES now let’s get in FORMATION!,” she wrote. “So BEYond excited to finally announce that I’m on the official @beyonce website!!! A special shout out to Queen Bee herself and the amazing team behind it.” **Read More:** [Watch Beyoncé Sing ‘I Will Always Love You’ at a School Gala](http://time.com/4249447/beyonce-whitney-houston-i-will-always-love-you/ "undefined") Mercado, who was diagnosed with spastic muscular dystrophy when she was a child, grew up loving fashion. She got her big break in modeling when she was cast in a 2014 Diesel campaign and has since been signed with IMG models. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/"},"headline":"Beyoncé Commissions Model With Muscular Dystrophy to Promote New Campaign","datePublished":"2016-03-18T17:29:25.000Z","dateModified":"2026-04-13T07:31:00.468Z","description":"She has also modeled for Diesel and Nordstrom","url":"https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/","keywords":["Newsfeed","celebrities","Beyonce","Beyonce Knowles","Clothing","Models"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4264440/beyonce-casts-muscular-dystrophy-model-new-campaign/","name":"Beyoncé Commissions Model With Muscular Dystrophy to Promote New Campaign"}}]}] ```