Search

A Very Impatient Cookie Monster Stars in Apple's Latest iPhone Ad

Mar 17, 2016

"Good things come to those who wait" is a proverb Cookie Monster never learned, apparently.

Everyone's favorite big blue Sesame Street Muppet is the star of Apple's latest iPhone ad. In the minute-long spot, the cookie-loving creature uses Siri to help him bake up a batch of his favorite treats. The process, however, takes a little too long for the hungry guy's liking.

Watch the spot above.

All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.