--- description: "Good things come to those who wait" is a proverb Cookie Monster never learned, apparently. title: A Very Impatient Cookie Monster Stars in Apple's Latest iPhone Ad image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7cbd7dc7fdc8e1c9/69888b610b72e369cd6e8920/screen-shot-2016-03-17-at-9-07-33-am.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # A Very Impatient Cookie Monster Stars in Apple's Latest iPhone Ad  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2016 1:08 PM CUT   by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2016 1:08 PM CUT “Good things come to those who wait” is a proverb Cookie Monster never learned, apparently. Everyone’s favorite big blue _Sesame Street_ Muppet is the star of Apple’s latest iPhone ad. In the minute-long spot, the cookie-loving creature uses Siri to help him bake up a batch of his favorite treats. The process, however, takes a little too long for the hungry guy’s liking. Watch the spot above. Cookie Monster Stars in Apple's New iPhone Ad ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4262618/apple-iphone-cookie-mosnter-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4262618/apple-iphone-cookie-mosnter-ad/"},"headline":"A Very Impatient Cookie Monster Stars in Apple's Latest iPhone Ad","datePublished":"2016-03-17T13:08:48.000Z","dateModified":"2026-04-13T08:49:40.586Z","description":"C is for cookie, S is for Siri","url":"https://time.com/4262618/apple-iphone-cookie-mosnter-ad/","keywords":["Tech","Apple","iPhone","Ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7cbd7dc7fdc8e1c9/69888b610b72e369cd6e8920/screen-shot-2016-03-17-at-9-07-33-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7cbd7dc7fdc8e1c9/69888b610b72e369cd6e8920/screen-shot-2016-03-17-at-9-07-33-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2016-03-17 at 9.07.33 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4262618/apple-iphone-cookie-mosnter-ad/","name":"A Very Impatient Cookie Monster Stars in Apple's Latest iPhone Ad"}}]}] ```