--- title: Girl Scouts Use Leonardo DiCaprio Meme to Sell Cookies description: One Girl Scout troop has come up with a genius advertising technique to sell more cookies. canonical: https://time.com/4252662/girl-scout-cookies-leonardo-dicaprio-meme/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-03-09T18:58:49.000Z article:modified_time: 2026-04-13T07:30:49.773Z og:title: Brilliant Girl Scouts Use Leonardo DiCaprio to Sell Cookies og:description: "Be like Leo. Buy Girl Scout Cookies" og:url: https://time.com/4252662/girl-scout-cookies-leonardo-dicaprio-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Brilliant Girl Scouts Use Leonardo DiCaprio to Sell Cookies twitter:description: "Be like Leo. Buy Girl Scout Cookies" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Brilliant Girl Scouts Use Leonardo DiCaprio to Sell Cookies > Sponsored content. Supplied in partnership with TIME. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 9, 2016 6:58 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 9, 2016 6:58 PM UTC One [Girl Scout](http://www.girlscouts.org/en/cookies/all-about-cookies.html) troop has come up with a [genius advertising technique](http://time.com/4235955/girl-scout-cookie-marijuana-pot-dispensary/) to sell more cookies. The New York-based group created a poster inspired by [Leonardo DiCaprio’s recent Oscar win](http://time.com/4239786/oscars-2016-leonardo-dicaprio-acceptance-speech-best-actor/) that has gone viral since the [official Girl Scout Facebook page](https://www.facebook.com/GirlScoutCookieProgram/?fref=photo) shared it on Monday. The clever sign shows a photo of _The Revenant_ star [snacking on some Girl Scout cookies](http://time.com/4240783/chris-rock-oscars-girl-scout-cookies/) shortly before he was named Best Actor at the Oscars with a message that plays off the popular [“Be Like Bill” meme](http://time.com/4192563/be-like-bill-facebook-meme/). “This is Leo. Leo wants an Oscar,” it reads. “Leo buys Girl Scout Cookies at the awards. Leo wins an Oscar. Leo is smart. Be like Leo. Buy Girl Scout Cookies.” **Read More:** [Here’s How the Internet Reacted to Leonardo DiCaprio’s Oscar Win](http://time.com/4240828/leonardo-dicaprio-oscar-win-twitter/) The troop said this strategy did help them sell more of their product. “It made people stop at the table to read the sign, and then we were able to ask them to buy cookies,” the girls [told ABC News](http://abcnews.go.com/Lifestyle/nyc-girl-scout-troop-leonardo-dicaprio-inspired-poster/story?id=37496187). “It’s hard to say no to a Girl Scout.” The Facebook post has received over 58,000 reactions and been shared nearly 16,000 times to date. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4252662/girl-scout-cookies-leonardo-dicaprio-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4252662/girl-scout-cookies-leonardo-dicaprio-meme/"},"headline":"Brilliant Girl Scouts Use Leonardo DiCaprio to Sell Cookies","datePublished":"2016-03-09T18:58:49.000Z","dateModified":"2026-04-13T07:30:49.773Z","description":"\"Be like Leo. 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