By Olivia B. Waxman
March 8, 2016

Kevin Bacon and his brother, the singer and songwriter Michael Bacon, serenade people about the nutritional benefits of eggs in a PSA for the American Egg Board (thanks to last names that make themselves natural spokespeople for breakfast foods). He hops into a couple’s bed, barges in on a man in the shower, and aggravates an angsty teen as part of the industry’s latest attempt to inspire Americans to eat eggs for breakfast more often (or, dare we say, get eggcited about eggs?).

It is not the first time that the actor has appeared in an American Egg Board ad. Last year, he wore a shirt with a picture of his face in between two sunny side up eggs (in addition to acting in a spot).

The clip may be hokey, but there is some eggcellent research on the health benefits of eggs — and TIME’s list of the “healthiest foods of all time” has summed it up in a way that won’t fry your brain: eggs are “a low-calorie, low-fat source of extremely digestible protein. The egg yolk, in particular, is a source of choline, important for proper cell and nerve function.”

 

Write to Olivia B. Waxman at olivia.waxman@time.com.

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