TIME Companies

Whole Foods’ Pre-Peeled Oranges Sparked a Fascinating Argument

Whole Foods To Buy Wild Oats Markets For $565 Million
Justin Sullivan—Getty Images The Whole Foods logo adorns a cardboard box at a Whole Foods Market February 22, 2007 in San Francisco, California.

The oranges were in plastic containers

When Twitter gets mad, it’s hard to ignore.

That’s why when users on the social media site became infuriated with Whole Foods for selling pre-peeled oranges packaged in plastic, it only took a few hours for the organic food market to pull the product from shelves. It began with a tweet by Nathalie Gordon showing a picture with a facetious comment about plastic waste.

The decision to package peeled oranges in plastic is particularly surprising coming from Whole Foods, which lists practicing and advancing environmental stewardship as one of its eight core values. That includes “reducing waste and consumption of non-renewable resources,” including plastic.

Gordon’s picture was favorited and retweeted over 60,000 times and written about in various online publications. While many people agreed with her that it was a complete and unnecessary waste of plastic, and therefore environmentally irresponsible, others did argue that the pre-peeled product is necessary for certain consumers, particularly the elderly and disabled.

Whole Foods responded to Gordon in a tweet announcing that the product had been pulled.

This article originally appeared on Fortune.com

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team