Families who can put their phones down during dinner will earn free ice cream at more than 100 Chick-fil-A restaurants in the country, the company said Tuesday.
The fast-food chain, known for its chicken sandwiches, has launched a challenge that promises free ice cream cones to each family member who silences their cell phone and keeps the device inside a box placed at each table—called the "cell phone coop"—for their entire meal.
“We really want our restaurant to provide a sense of community for our customers, where family and friends can come together and share quality time with one another,” Brad Williams, a Georgia-based Chick-fil-A operator, said in a statement. “But as we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating.”
The initiative is available at more than 150 locations, Williams said. Chick-fil-A has offered free food in quirky ways in the past, including one time last summer when customers ate for free if they dressed like a cow.