By Alex Fitzpatrick
February 29, 2016

Inexpensive virtual reality viewers have a habit of showing up at unexpected places, like under conference attendees’ seats or inside magazines. The latest VR surprise? McDonald’s is making Happy Meal boxes that turn into cardboard VR viewers called “Happy Goggles.”

The Happy Goggles will be available this month and cost about $4.10, according to AdWeek. Unfortunately for us Americans, they’ll only be found at a handful of the fast food chain’s Swedish locations.

Per AdWeek:

The virtual ball is in your court, Burger King.

[AdWeek]

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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