TIME Virtual Reality

McDonald’s New Happy Meal Box Has a Very Clever Surprise

Would you like virtual fries with that?

Inexpensive virtual reality viewers have a habit of showing up at unexpected places, like under conference attendees’ seats or inside magazines. The latest VR surprise? McDonald’s is making Happy Meal boxes that turn into cardboard VR viewers called “Happy Goggles.”

The Happy Goggles will be available this month and cost about $4.10, according to AdWeek. Unfortunately for us Americans, they’ll only be found at a handful of the fast food chain’s Swedish locations.

Per AdWeek:

The push is tied to the Swedish “Sportlov” recreational holiday, during which many families go skiing. With this in mind, McD’s created a ski-themed VR game, “Slope Stars,” for use with the oggles (though they work just as well with any mobile VR experience). The game can also be played in a less immersive fashion without them.

The virtual ball is in your court, Burger King.


Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team