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Microsoft Just Reignited the PC vs. Mac Wars

New ads debuted during the Oscars

Microsoft is reigniting the eternal Mac vs. PC battle with a new set of ads touting the features of Windows 10.

The commercials, which debuted on TV just before the Oscars Feb. 28, feature a pair of women who call themselves the “Bug Chicks” and run a website teaching children about insects. In the ad, the women rave about the features available on Windows 10 PCs, such as touch-screen support and voice search with the Cortana digital assistant, that aren’t available on Macs.

Both Apple and Microsoft are being forced to grapple with a dwindling interest in desktop computers and laptops as more and more of our time is spent using mobile devices.

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