TIME Diet/Nutrition

‘Natural’ Food Labels Can Be Misleading, Advocates Say

Consumer rights advocates are calling for change

The “natural” label can be found on everything from tomatoes to processed ham to root beer, but there is no agreement or standard for what “natural” means.

And that’s got consumer rights advocates calling for change.

Jane Maynard, who blogs about preparing healthy meals, has a big gripe with the “natural” label found on so many products in the grocery aisle.

“That word pulls you in and makes you feel like for some reason that’s a better food,” the San Diego resident told NBC News as she prepared dinner with her kids…

Read the rest of the story from our partners at NBC News

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