HISTORIC DISTRICT, NEW YORK CITY, NEW YORK, UNITED STATES - 2015/10/17: Fruit display in convinience store in New York City. Beautifully arranged fruit outside the store on a Saturday afternoon. (Photo by Roberto Machado Noa/LightRocket via Getty Images)
Fruit display in convenience store in New York City Roberto Machado Noa—Getty Images

'Natural' Food Labels Can Be Misleading, Advocates Say

Feb 24, 2016
TIME Health
For more, visit TIME Health.

The "natural" label can be found on everything from tomatoes to processed ham to root beer, but there is no agreement or standard for what "natural" means.

And that's got consumer rights advocates calling for change.

Jane Maynard, who blogs about preparing healthy meals, has a big gripe with the "natural" label found on so many products in the grocery aisle.

"That word pulls you in and makes you feel like for some reason that's a better food," the San Diego resident told NBC News as she prepared dinner with her kids...

Read the rest of the story from our partners at NBC News

All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.