--- title: United Kingdom Man Changes Name to Bacon Double Cheeseburger description: You really have to admire his dedication to his favorite food canonical: https://time.com/4232777/change-name-double-bacon-cheeseburger/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2016-02-22T20:01:22.000Z article:modified_time: 2026-04-13T07:30:23.819Z og:title: Hero Legally Changes His Name to Bacon Double Cheeseburger og:description: You really have to admire his dedication to his favorite food og:url: https://time.com/4232777/change-name-double-bacon-cheeseburger/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c776df3e9307f7d/69887e93196cf47ce703a6f8/gettyimages-188026821.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 7216 og:image:height: 4059 og:image:alt: 188026821 og:type: article twitter:card: summary_large_image twitter:title: Hero Legally Changes His Name to Bacon Double Cheeseburger twitter:description: You really have to admire his dedication to his favorite food twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c776df3e9307f7d/69887e93196cf47ce703a6f8/gettyimages-188026821.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Hero Legally Changes His Name to Bacon Double Cheeseburger > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 22, 2016 8:01 PM UTC  The Pretzel Burger The Pretzel Burger Getty Images by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 22, 2016 8:01 PM UTC Have you ever had a really delicious meal and then wished you could find some way to properly honor the glorious food you’ve just consumed? Well, this man in the U.K. apparently once ate a bacon double cheeseburger so delicious that he decided to honor it by literally changing his own name to Bacon Double Cheeseburger. That’s dedication. This man used to be known as Simon Smith, [according to The ](http://www.thetimes.co.uk/tto/news/uk/article4696078.ece)[_Times_](http://www.thetimes.co.uk/tto/news/uk/article4696078.ece)_._ “A name is the least important part of your personality,” the 33-year-old London resident reportedly told the _Sunday People_. “It’s given to you by someone else.” So how did he choose his new identity? It was simply the first thing he thought of. Last year, he officially changed his name by deed poll. We can only assume that he really, really loves bacon double cheeseburgers and is not a vegetarian trying to be ironic. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4232777/change-name-double-bacon-cheeseburger/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4232777/change-name-double-bacon-cheeseburger/"},"headline":"Hero Legally Changes His Name to Bacon Double Cheeseburger","datePublished":"2016-02-22T20:01:22.000Z","dateModified":"2026-04-13T07:30:23.819Z","description":"You really have to admire his dedication to his favorite food","url":"https://time.com/4232777/change-name-double-bacon-cheeseburger/","keywords":["Newsfeed","society"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c776df3e9307f7d/69887e93196cf47ce703a6f8/gettyimages-188026821.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c776df3e9307f7d/69887e93196cf47ce703a6f8/gettyimages-188026821.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"188026821","caption":"188026821","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4232777/change-name-double-bacon-cheeseburger/","name":"Hero Legally Changes His Name to Bacon Double Cheeseburger"}}]}] ```