--- title: Kevin Spacey Joins Instagram for House of Cards premiere description: Kevin Spacey joins Instagram for season premiere of House of Cards on Netflix canonical: https://time.com/4232349/kevin-spacey-joins-instagram-house-of-cards/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-02-22T15:46:10.000Z article:modified_time: 2026-08-04T07:47:44.152Z og:title: Kevin Spacey's First Instagram Would Make Frank Underwood Proud og:description: He posted the perfect 'House of Cards'-inspired selfie og:url: https://time.com/4232349/kevin-spacey-joins-instagram-house-of-cards/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Kevin Spacey's First Instagram Would Make Frank Underwood Proud twitter:description: He posted the perfect 'House of Cards'-inspired selfie twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Kevin Spacey's First Instagram Would Make Frank Underwood Proud > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=bcdc7a22-a762-4ca9-b85e-32e8f8c3c76d&cr=time-nl-brief-2026q3-v1) ## Video: House of Cards and the Rising Success of Netflix [Watch (HLS stream): House of Cards and the Rising Success of Netflix](https://cdn.jwplayer.com/manifests/xqXLOACS.m3u8) (2:43)  _Published 2013-09-22. Netflix used to mail DVDs. Now it's primed for a big night at the Emmy's._  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 22, 2016 3:46 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 22, 2016 3:46 PM UTC Academy Award-winning actor Kevin Spacey joined Instagram Sunday night. The actor is currently promoting season four of _House of Cards,_ the hit Netflix drama about D.C. politics. Spacey, who won a Golden Globe for his role as a conniving politician on the series, [poses](https://www.instagram.com/p/BCEjTHpClIX/) in front of the White House one evening wearing a hoodie: “I’m a man of the people. Even I like to take a selfie outside my house from time to time. Welcome to my Instagram.” The political chicanery will be back on the streaming service on March 4. ## Transcript House of Cards. Kevin Spacey, House of Cards. Robin Wright, House of Cards. And with that, Netflix went from the new kid in school It's all about location, location, location to most likely to succeed. Netflix has made a loud and pricey statement that they've arrived. Betting $ 100 million dollars on a project with David Fincher and Kevin Spacey, and, and many others is a real signal to the community that they're serious about this. 14 Emmy nominations drove the point home. Nine for the series House of Cards alone. It's the first time, a series distributed via the internet, was nominated in the top categories. If you're a broadcast network, you have to be concerned. The numbers don't lie. The subscription based provider says, it gained 3 million new subscribers once it began airing the original series, House of Cards. And in an interview with a Hollywood reporter. Netflix CEO says because they've been so successful the network plans to double it's original programming in 2014. Yes, I said network. And now, so does Netflix. On Monday they made a small wording change to the company motto. They used to say, we are movies and TV shows. Now, it's we are a movie and TV series network. You wanna leave in a body bag? Think about it. Like another of their original series titles suggests, if orange is the new black could Netflix be the new HBO? I mean, it is completely different now. I find it really frustrating having to wake, wait a week for, to watch a show. And, I'm just so used to seeing things back to back when I wanna see them. Okay, certainly streaming program may not be taking over television, but it's creating a buzz. One that some critics say may not be sustainable. They're super, super smart. It's always hard to have competition, because you know, but in terms of are they doing anything that terribly different, or That remains to be seen. You know, there are as many problems with the Netflix model as there are just in terms of like keeping the cul, the cultural conversation going. That's why you saw this huge Emmy campaign. And seemingly it worked, at least for this year's television academy. You know, a lot of the characters, the, the landscape is so much broader now on television. That you know, you just you, you look for the corners. You look for the places that are not obvious. And I think they, that's really well represented this year. 14 Emmy nominations. A big coup for the company that simply used to mail you DVDs. [ SOUND ] Michelle Turner, CNN Hollywood. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4232349/kevin-spacey-joins-instagram-house-of-cards/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4232349/kevin-spacey-joins-instagram-house-of-cards/"},"headline":"Kevin Spacey's First Instagram Would Make Frank Underwood Proud","datePublished":"2016-02-22T15:46:10.000Z","dateModified":"2026-08-04T07:47:44.152Z","description":"He posted the perfect House of Cards-inspired selfie","url":"https://time.com/4232349/kevin-spacey-joins-instagram-house-of-cards/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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