--- description: The Democrat gets a little help from the "voice of god" in South Carolina. title: Hillary Clinton Enlists Morgan Freeman for New Campaign Ad image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close * [2016 Election](/tag/2016-election/) ## 2016 Election Update your preferences in [Account Settings](/account/preferences/) Close # Hillary Clinton Enlists Morgan Freeman for New Campaign Ad by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Feb 19, 2016 5:05 PM CUT  Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. Playing God must have its perks: Unlike stars Carrey and Jennifer Aniston, Freeman returned for the sequel Evan Almighty. Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. Playing God must have its perks: Unlike stars Carrey and Jennifer Aniston, Freeman returned for the sequel Evan Almighty.Universal by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Feb 19, 2016 5:05 PM CUT Hillary Clinton enlisted Hollywood’s [“voice of God”](http://time.com/3340330/morgan-freeman-samuel-l-jackson-television-entertainment/ "undefined") for a new campaign ad as she gears up for a tough primary fight in South Carolina. Morgan Freeman, a prolific narrator, lends his booming voice to the minute-long spot which highlights Clinton’s legacy of service and civil rights leadership. “Her life’s work has been about breaking barriers and so would her presidency,” the actor says after listing some of Clinton’s past efforts fighting injustice in the South. “She understands that our country can’t reach it’s potential unless we all do.” The ad, a minute-long version of which [will run in South Carolina this weekend](http://www.politico.com/story/2016/02/morgan-freeman-hillary-clinton-219479 "undefined"), is clearly meant to appeal to African-American voters—[a key voting bloc for Clinton](http://time.com/4056310/hillary-clinton-south-carolina/ "undefined") as Bernie Sanders gains ground in the race for the Democratic presidential nomination. Freeman, coincidentally, [was spotted earlier in the week](https://www.washingtonpost.com/news/reliable-source/wp/2016/02/18/president-obama-and-actor-morgan-freeman-both-spotted-at-blt-steak-for-dinner/ "undefined") having dinner with President Obama at a steakhouse in Washington D.C. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/"},"headline":"Hillary Clinton Enlists Morgan Freeman for New Campaign Ad","datePublished":"2016-02-19T17:05:49.000Z","dateModified":"2026-02-22T15:13:32.435Z","description":"The Democrat gets a little help from the \"voice of god\" in South Carolina.","url":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/","keywords":["2016 Election","Hillary Clinton","democrats","2016 Election topic","celebrity","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"morgan-freeman","caption":"Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. Playing God must have its perks: Unlike stars Carrey and Jennifer Aniston, Freeman returned for the sequel Evan Almighty.","creditText":"Universal","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/","name":"Hillary Clinton Enlists Morgan Freeman for New Campaign Ad"}}]}] ```