--- title: Hillary Clinton Enlists Morgan Freeman for New Campaign Ad description: The Democrat gets a little help from the "voice of god" in South Carolina. canonical: https://time.com/4230668/hillary-clinton-morgan-freeman-ad/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-02-19T17:05:49.000Z article:modified_time: 2026-08-19T07:46:29.538Z article:section: Politics og:title: Hillary Clinton Enlists Morgan Freeman for New Campaign Ad og:description: The Democrat gets a little help from the "voice of god" in South Carolina. og:url: https://time.com/4230668/hillary-clinton-morgan-freeman-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1000&quality=75&auto=webp&crop=16:9 og:image:width: 1000 og:image:height: 563 og:image:alt: morgan-freeman og:type: article twitter:card: summary_large_image twitter:title: Hillary Clinton Enlists Morgan Freeman for New Campaign Ad twitter:description: The Democrat gets a little help from the "voice of god" in South Carolina. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1000&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Enlists Morgan Freeman for New Campaign Ad > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 19, 2016 5:05 PM UTC  Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. Playing God must have its perks: Unlike stars Carrey and Jennifer Aniston, Freeman returned for the sequel Evan Almighty. Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. Playing God must have its perks: Unlike stars Carrey and Jennifer Aniston, Freeman returned for the sequel Evan Almighty. Universal by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 19, 2016 5:05 PM UTC Hillary Clinton enlisted Hollywood’s [“voice of God”](http://time.com/3340330/morgan-freeman-samuel-l-jackson-television-entertainment/) for a new campaign ad as she gears up for a tough primary fight in South Carolina. Morgan Freeman, a prolific narrator, lends his booming voice to the minute-long spot which highlights Clinton’s legacy of service and civil rights leadership. “Her life’s work has been about breaking barriers and so would her presidency,” the actor says after listing some of Clinton’s past efforts fighting injustice in the South. “She understands that our country can’t reach it’s potential unless we all do.” The ad, a minute-long version of which [will run in South Carolina this weekend](http://www.politico.com/story/2016/02/morgan-freeman-hillary-clinton-219479), is clearly meant to appeal to African-American voters—[a key voting bloc for Clinton](http://time.com/4056310/hillary-clinton-south-carolina/) as Bernie Sanders gains ground in the race for the Democratic presidential nomination. Freeman, coincidentally, [was spotted earlier in the week](https://www.washingtonpost.com/news/reliable-source/wp/2016/02/18/president-obama-and-actor-morgan-freeman-both-spotted-at-blt-steak-for-dinner/) having dinner with President Obama at a steakhouse in Washington D.C. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/"},"headline":"Hillary Clinton Enlists Morgan Freeman for New Campaign Ad","datePublished":"2016-02-19T17:05:49.000Z","dateModified":"2026-08-19T07:46:29.538Z","description":"The Democrat gets a little help from the \"voice of god\" in South Carolina.","url":"https://time.com/4230668/hillary-clinton-morgan-freeman-ad/","keywords":["2016 Election","Hillary Clinton","democrats","2016 Election","celebrity","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8d43eaebc8e3327/69876e185f570f4f29b14202/morgan-freeman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"morgan-freeman","caption":"Morgan Freeman, Bruce Almighty He'd already played the president, so God wasn't much of a stretch; Freeman, one of America's most trusted actors, brought his resounding tones to bear on the loopy Jim Carrey comedy. 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