TIME 2016 Election

Hillary Clinton Enlists Morgan Freeman for New Campaign Ad

The Democrat gets a little help from the "voice of god" in South Carolina.

Hillary Clinton enlisted Hollywood’s “voice of God” for a new campaign ad as she gears up for a tough primary fight in South Carolina.

Morgan Freeman, a prolific narrator, lends his booming voice to the minute-long spot which highlights Clinton’s legacy of service and civil rights leadership.

“Her life’s work has been about breaking barriers and so would her presidency,” the actor says after listing some of Clinton’s past efforts fighting injustice in the South. “She understands that our country can’t reach it’s potential unless we all do.”

The ad, a minute-long version of which will run in South Carolina this weekend, is clearly meant to appeal to African-American voters—a key voting bloc for Clinton as Bernie Sanders gains ground in the race for the Democratic presidential nomination.

Freeman, coincidentally, was spotted earlier in the week having dinner with President Obama at a steakhouse in Washington D.C.

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