The Photo That Inspired Kanye West’s Yeezy Season 3 Fashion Show

2 minute read

It was in southern Rwanda, April 1995, when British photographer Paul Lowe made this picture. Thousands of Hutus had crammed into a small area of the Kibeho camp, one day after Tutsi soldiers had massacred thousands of people there.

This week, that photograph reappeared in an unexpected context: the invitation to Kanye West’s fashion show.

Yeezy Season 3 invitation on Kanye West's twitter featuring Paul Lowe's image from the Rwandan Genocide.

In a moment where fashion, art, music and street style collided, West unveiled his new collection, Yeezy Season 3, in conjunction with the launch of his latest album, The Life of Pablo. West collaborated once again with Italian conceptual artist Vanessa Beecroft, best known for her “living paintings.” The two artists, who first began working together in 2008, presented a fashion show within a post-apocalyptic scene inspired by Lowe’s photograph.

In West’s fashion show, male and female models, clothed in the singer’s new line of sportswear, were washed in the haze of smoke machines and spotlights, channeling the gloom and despair of the original photograph. The performance used the power of stillness along with subtle movements that ranged from somber and weary. Toward the end of the show, some models raised their fists in a symbol of defiance, while West acted as master of ceremonies, performing, directing and emceeing for nearly an hour.

Lowe, who made the image used on Kanye’s invitation more than two decades ago, welcomed its reemergence. “When my work gets picked by other cultural forms and used to explore the edges of what social politics are about, it’s quite interesting,” he tells TIME.

The photographer says he didn’t know exactly how his picture would be used beyond the promotional posters and invitations that were distributed ahead of the show, but “if people want to find things in my work that is relevant and useful to contemporary issues and contemporary politics, that’s great,” he says. “And the fact that an image that is 20 years old can still resonate today is indicative that there’s still a lot to do.”

Paul Moakley is the Deputy Director of Photography and Visual Enterprise at TIME. Follow him on Twitter @paulmoakley.

Olivier Laurent is the editor of TIME LightBox. Follow him on Twitterand Instagram @olivierclaurent.

Hutu survivors from the shootings and subsequent stampede in Kibeho camp penned themselves into a compound the day after the slaughter and refused to leave.
Hutu survivors from the shootings and subsequent stampede in Kibeho camp penned themselves into a compound the day after the slaughter and refused to leave. Over 4000 Hutus were killed during an operation by the Tutsi Rwandan army to clear the Kibeho refugee camp. The tragedy occurred after the army opened fire on the crowd of 100,000 refugees who had been crammed into a small area in the middle of the camp. The crowd panicked and tried to run, crushing thousands in the melee. Many more were shot and macheted by the RPA. Paul Lowe—Panos Pictures
womenswear, fashion show, winter 2016 - 2017, NYC
Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Pixel Formula—Sipa
womenswear, fashion show, winter 2016 - 2017, NYC
Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Pixel Formula—Sipa
womenswear, fashion show, winter 2016 - 2017, NYC
Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Pixel Formula—Sipa
womenswear, fashion show, winter 2016 - 2017, NYC
Model Naomi Campbell at Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Pixel Formula—Sipa
womenswear, fashion show, winter 2016 - 2017, NYC
Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Pixel Formula—Sipa
Yeezy show, Runway, Fall Winter 2016, New York Fashion Week, America - 11 Feb 2016
Pusha T, Steven Victor, Kid Cudi, Kanye West, Travis Scott and Don C at West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.BFA/REX/Shutterstock—BFA/REX/Shutterstock
Attendees watch the Kanye West Yeezy Season 3 Collection presentation and listening party for the "The Life of Pablo" album during New York Fashion Week.
Attendees watch Kanye West's Yeezy Season 3 fashion show at Madison Square Garden, Feb. 11, 2016.Andrew Kelly—Reuters
Models present creations at Kanye West's Yeezy Season 3 Collection presentation and listening party during New York Fashion Week
Models present creations at Kanye West's Yeezy Season 3 fashion show while listening to the artist's latest album "The Life of Pablo" at Madison Square Garden, Feb. 11, 2016.Andrew Kelly—Reuters

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