K Go performs on "The Late Late Show with James Corden," on Tuesday, May 5, 2015, on The CBS Television Network.
K Go performs on "The Late Late Show with James Corden," on Tuesday, May 5, 2015, on The CBS Television Network.  CBS Photo --CBS via Getty Images

OK Go’s New Music Video Is the First Ever Shot in Zero Gravity

Feb 11, 2016
OK Go - Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for 'Upside Down & Inside Out'. A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

For the past decade, OK Go has produced some of the most innovative music videos ever made, featuring treadmill choreography and Busby Berkeley-inspired aerial-view choreography, record-breaking Rube Goldberg machines and feats of canine agility. For their latest trick, they’ve made the first music video ever filmed in zero gravity.

The concept for “Upside Down & Inside Out,” a track off the band’s 2014 album Hungry Ghosts, was inspired by new advances in commercial space travel. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," says OK Go singer Damian Kulash, Jr., who also co-directed the video. Figuring it might as well be them making art in space, the band partnered with S7 Airlines and spent several weeks at the Yuri Gagarin Cosmonaut Training Center for ROSCOSMOS filming the video.

Read next: Want to Float "Upside Down & Inside Out" Like OK Go? Here's How Much It Would Cost

The result is a colorful explosion of disco balls and piñata innards raining down (and up) on the band’s aerial dance moves. As the lyrics go, “gravity’s just a habit.”

All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.