For the past decade, OK Go has produced some of the most innovative music videos ever made, featuring treadmill choreography and Busby Berkeley-inspired aerial-view choreography, record-breaking Rube Goldberg machines and feats of canine agility. For their latest trick, they’ve made the first music video ever filmed in zero gravity.
The concept for “Upside Down & Inside Out,” a track off the band’s 2014 album Hungry Ghosts, was inspired by new advances in commercial space travel. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space," says OK Go singer Damian Kulash, Jr., who also co-directed the video. Figuring it might as well be them making art in space, the band partnered with S7 Airlines and spent several weeks at the Yuri Gagarin Cosmonaut Training Center for ROSCOSMOS filming the video.
The result is a colorful explosion of disco balls and piñata innards raining down (and up) on the band’s aerial dance moves. As the lyrics go, “gravity’s just a habit.”