TIME Music

OK Go’s New Music Video Is the First Ever Shot in Zero Gravity

The band takes to the sky in the new video for "Upside Down & Inside Out"

For the past decade, OK Go has produced some of the most innovative music videos ever made, featuring treadmill choreography and Busby Berkeley-inspired aerial-view choreography, record-breaking Rube Goldberg machines and feats of canine agility. For their latest trick, they’ve made the first music video ever filmed in zero gravity.

The concept for “Upside Down & Inside Out,” a track off the band’s 2014 album Hungry Ghosts, was inspired by new advances in commercial space travel. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space,” says OK Go singer Damian Kulash, Jr., who also co-directed the video. Figuring it might as well be them making art in space, the band partnered with S7 Airlines and spent several weeks at the Yuri Gagarin Cosmonaut Training Center for ROSCOSMOS filming the video.

Read next: Want to Float “Upside Down & Inside Out” Like OK Go? Here’s How Much It Would Cost

The result is a colorful explosion of disco balls and piñata innards raining down (and up) on the band’s aerial dance moves. As the lyrics go, “gravity’s just a habit.”

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team