Google is using search data to track the candidates’ online interest leading into the New Hampshire primary, and the company may have some good news for a certain Midwestern governor.
At press time, Bernie Sanders led the Democrats and Ohio Gov. John Kasich led the GOP field, according to New Hampshire search data.
On the day of the primary, Kasich saw a surge in online interest from users living in New Hampshire, eventually putting him ahead of Donald Trump for the day’s search traffic. Kasich also was well ahead of the other Republican governors in the race, Jeb Bush and Chris Christie, who were fifth and sixth in search traffic, respectively.
Kasich was also the candidate most searched for in New Hampshire with “vote for…” in the query.
While not entirely predictive, search data from Google may signal a good day for Kasich in the Granite State, where he has campaigned heavily.