TIME Football

Americans Set to Devour Over 1 Billion Chicken Wings on Super Bowl Weekend

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That's up 3% from last year's game

Beyond the end zone this Super Bowl 50, food franchise businesses will also be gearing up for big competition this game day weekend.

While NFL players are waiting to see their hard work and prep payoff, Wing Zone franchise co-owner Matthew Licht on Long Island, New York, will attempt to break his own record for chicken wing sales.

Licht has two franchise locations on Long Island, and last year sold just under 50,000 chicken wings on Super Bowl Sunday alone. This year, he’s hoping to top that number. His two stores were also ranked the best Wing Zone sellers on Super Bowl. . .

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