--- title: Jeb Bush Ad to Feature Brother George W. Bush description: Former President George W. Bush will appear in an ad backing his brother's run for president ahead of the New Hampshire primary on Tuesday canonical: https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/ author: Katie Reilly article:opinion: false article:content_tier: free article:published_time: 2016-02-04T21:01:37.000Z article:modified_time: 2026-08-19T07:46:35.653Z article:section: Politics og:title: George W. Bush Appears in Ad for Jeb og:description: "I know Jeb. I know his good heart and his strong backbone" og:url: https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: George W. Bush Appears in Ad for Jeb twitter:description: "I know Jeb. I know his good heart and his strong backbone" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # George W. Bush Appears in Ad for Jeb > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME D.C. Brief: Reference Facts and FAQ ### Definition D.C. Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. Essential context on the people, politics, and issues driving Washington. D.C. Brief goes beyond the Washington headlines to explain the politics, personalities and power dynamics shaping what happens next. Senior correspondent Philip Elliott brings sharp context to the issues driving the capital, connecting the decisions made in Washington to the institutions, industries and people they affect. 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It explains the politics, personalities and power dynamics behind the headlines, three times a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters.  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Feb 4, 2016 9:01 PM UTC  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Feb 4, 2016 9:01 PM UTC Former President George W. Bush is making [his first TV advertising appearance](http://www.politico.com/story/2016/02/jeb-bush-george-w-bush-tv-ad-218757) of the 2016 presidential campaign, in a spot for the super PAC backing his brother Jeb’s White House bid. The 30-second spot for the Right to Rise super PAC, reported by _Politico_, touts Jeb Bush’s “experience and judgement” ahead of Tuesday’s New Hampshire primary, where Bush is under pressure to perform well. “The first job of the president is to protect America. The next president must be prepared to lead. I know Jeb. I know his good heart and his strong backbone,” George W. Bush says in the ad. “Jeb will unite our country. He knows how to bring the world together against terror. He knows when tough measures must be taken. Experience and judgment count in the Oval Office. Jeb Bush is a leader who will keep our country safe.” The former President has been minimally involved in his brother’s campaign. He wrote a letter that was circulated to Iowa Republicans, encouraging them to caucus for Jeb Bush, [according to the Washington _Post_](https://www.washingtonpost.com/news/post-politics/wp/2016/01/29/george-w-bush-please-caucus-for-jeb-bush/). But the ad will be the most public push by George W. Bush to rally voters around his brother. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4208511/jeb-bush-george-bush-super-pac-ad/"},"headline":"George W. Bush Appears in Ad for Jeb","datePublished":"2016-02-04T21:01:37.000Z","dateModified":"2026-08-19T07:46:35.653Z","description":"\"I know Jeb. 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