Swift is looking to follow in Kardashian's lucrative footsteps
Glu Mobile, the company behind Kardashian’s Kim Kardashian: Hollywood app in 2014, will be taking on Swift’s first mobile game. Glu CEO Niccolo de Masi confirmed the announcement on Twitter.
“Swift will work exclusively with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience,” the company said in a press release, adding that the game’s release is planned for “late 2016.”
Swift is likely hoping to mirror Kim Kardashian’s massively successful foray into mobile gaming. Kim Kardashian: Hollywood has churned out an estimated $700,000 a day, according to CNN Money. Kardashian’s husband Kanye West rapped in the song Facts, that the family had made “a million a minute” from Kardashian’s other app, Kimoji.
Swift, like Kardashian also has a huge social media following—Glu’s press release highlights Swift’s 70+ million followers on Twitter and Facebook —which could also help boost sales.