TIME celebrity

Taylor Swift Partners With Kim Kardashian’s Game Designer for New Mobile App

File photo of Taylor Swift performing during the Shanghai leg of her "1989" concert in Shanghai
Reuters Taylor Swift performs during her "1989" tour in Shanghai, China on Nov, 10, 2015.

Swift is looking to follow in Kardashian's lucrative footsteps

Taylor Swift will partner with the same company who made Kim Kardashian West’s app to produce a mobile game, according to an announcement from the video game developer.

Glu Mobile, the company behind Kardashian’s Kim Kardashian: Hollywood app in 2014, will be taking on Swift’s first mobile game. Glu CEO Niccolo de Masi confirmed the announcement on Twitter.

“Swift will work exclusively with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience,” the company said in a press release, adding that the game’s release is planned for “late 2016.”

Swift is likely hoping to mirror Kim Kardashian’s massively successful foray into mobile gaming. Kim Kardashian: Hollywood has churned out an estimated $700,000 a day, according to CNN Money. Kardashian’s husband Kanye West rapped in the song Facts, that the family had made “a million a minute” from Kardashian’s other app, Kimoji.

Swift, like Kardashian also has a huge social media following—Glu’s press release highlights Swift’s 70+ million followers on Twitter and Facebook —which could also help boost sales.


Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team