--- title: Hillary Clinton Recruits Eric Holder for New Campaign Ad description: Clinton enlisted former Attorney General Holder for her first campaign add in South Carolina, a state with a large black population. canonical: https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-02-02T22:03:16.000Z article:modified_time: 2026-10-05T08:41:03.119Z article:section: Politics og:title: Hillary Clinton Recruits Eric Holder for New Campaign Ad og:description: Airing in South Carolina. og:url: https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3365 og:image:height: 1893 og:image:alt: US-POLITICS-HOLDER og:type: article twitter:card: summary_large_image twitter:title: Hillary Clinton Recruits Eric Holder for New Campaign Ad twitter:description: Airing in South Carolina. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Recruits Eric Holder for New Campaign Ad > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5bf96d07-dcc4-4616-81c2-f22ac3083b90&cr=time-nl-network-2026q3-v1) ## Video: 25 Years - Hillary Clinton Campaign Ad [Watch (HLS stream): 25 Years - Hillary Clinton Campaign Ad](https://cdn.jwplayer.com/manifests/J4VIINs1.m3u8) (0:30)  _Published 2016-02-02_ by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 2, 2016 10:03 PM UTC by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 2, 2016 10:03 PM UTC [Hillary Clinton](http://time.com/4204673/iowa-caucus-results-hillary-clinton-wins/) enlisted former Attorney General Eric Holder for her first campaign ad in South Carolina, an early-voting state with a significant African-American population. Holder, who served as deputy attorney general under President Bill Clinton and in the Obama Cabinet alongside Hillary Clinton from 2009 to 2013, touts his long relationship with her in the ad, titled “25 Years.” Holder endorses Clinton’s stance on [tightening gun laws and increasing police accountability](http://time.com/4093828/hillary-clinton-criminal-justice-reform/) and says that she has “fought her whole life for children, to protect civil rights, voting rights.” The ad follows a [January announcement](http://time.com/4178635/hillary-clinton-attorney-general-eric-holder-election/) that Holder, the nation’s first black attorney general, would campaign for Clinton in South Carolina, where more than 25% of the population is African-American. An endorsement from Holder [could be as close](http://time.com/3430590/eric-holder-resign-congress/) to an endorsement from President Obama as Clinton would be likely to get on the campaign trail. The ad is set to roll out in South Carolina, where Clinton may be looking to shore up votes after a [narrow victory](http://time.com/4204673/iowa-caucus-results-hillary-clinton-wins/) in the Iowa Caucus. Clinton is more than 30 points ahead of opponent Bernie Sanders in [a polling average](http://www.realclearpolitics.com/epolls/2016/president/sc/south%5Fcarolina%5Fdemocratic%5Fpresidential%5Fprimary-4167.html) compiled by RealClearPolitics. ## Transcript [00:00] When republicans weren't going after President Obama [00:02] they were coming after me, his Attorney General. In the [00:06] cabinet I served with Hilary Clinton and I've known her [00:08] for almost 25 years. This is a woman who's fought her [00:11] whole life for children, to protect civil rights, voting [00:15] rights, and today Hillary is pushing hard for tougher [00:18] gun laws, and police accountability. Ability. If you want [00:21] to make sure Republicans don't take us backward, [00:23] help Hillary move us forward. I'm Hillary Clinton, and I [00:27] approved this message. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/"},"headline":"Hillary Clinton Recruits Eric Holder for New Campaign Ad","datePublished":"2016-02-02T22:03:16.000Z","dateModified":"2026-10-05T08:41:03.119Z","description":"Holder could help Clinton win the black vote in S.C.","url":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","keywords":["Hillary Clinton","2016 Election","Eric Holder","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-POLITICS-HOLDER","caption":"US-POLITICS-HOLDER","creditText":"Saul Loeb—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","name":"Hillary Clinton Recruits Eric Holder for New Campaign Ad"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"25 Years - Hillary Clinton Campaign Ad","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/J4VIINs1/poster.jpg?width=720","uploadDate":"2016-02-02T21:37:35.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/J4VIINs1.m3u8","embedUrl":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```