--- title: Super Bowl 2016: Helen Mirren Budweiser Ad description: A new direction for the Super Bowl from Budweiser canonical: https://time.com/4204117/budweiser-super-bowl-helen-mirren/ author: ashley Ross article:opinion: false article:content_tier: free article:published_time: 2016-02-02T15:30:19.000Z article:modified_time: 2026-08-19T07:44:41.753Z og:title: Watch Helen Mirren's Stern Budweiser Ad Against Drunk Driving og:description: "If your brain was donated to science, science would return it" og:url: https://time.com/4204117/budweiser-super-bowl-helen-mirren/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd0d82b7a30a5168/69887bcb2dce0116e79e7a00/screen-shot-2016-02-02-at-9-46-21-am.png?branch=production&width=446&quality=75&auto=webp&crop=16:9 og:image:width: 446 og:image:height: 251 og:image:alt: Screen Shot 2016-02-02 at 9.46.21 AM og:type: article twitter:card: summary_large_image twitter:title: Watch Helen Mirren's Stern Budweiser Ad Against Drunk Driving twitter:description: "If your brain was donated to science, science would return it" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd0d82b7a30a5168/69887bcb2dce0116e79e7a00/screen-shot-2016-02-02-at-9-46-21-am.png?branch=production&width=446&quality=75&auto=webp&crop=16:9 ---  # Watch Helen Mirren Call Out Drunk Drivers in Powerful New Budweiser Ad > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Feb 2, 2016 3:30 PM UTC  by [ashley Ross](https://time.com/author/ashley-ross/) ## ashley Ross Feb 2, 2016 3:30 PM UTC Budweiser is taking a break from [Clydesdales](http://time.com/3691421/super-bowl-2015-ads/) and puppies for [Super Bowl 50](http://time.com/4199076/super-bowl-50-2016-what-to-know/) with a new straightforward ad against drunk driving. Featuring Oscar-winning actress Helen Mirren, who describes herself as “a notoriously frank and uncensored British lady,” the ad called ‘Simply Put’ takes on drunk drivers in a bold way. “The collective we are dumbfounded that people still drive drunk,” Mirren says. “If you drive drunk, you, simply put, are a shortsighted utterly useless oxygen wasting human form of pollution…if your brain was donated to science, science would return it. So stop it.” **Read More:**[ Meet the Newest Budweiser Clydesdale Horse](http://time.com/4196245/budweiser-clydesdale-horse-newest-mac/) She gets a little less stern as the ad goes on, but the woman who once played Queen Elizabeth II still gives it straight. Budweiser is also launching a site called StandWithBud.com that will allow users to search for ride services based on their zip code. Using the hashtag #GiveADamn will create an emoji of a Budweiser bottle next to a hand dropping a set of car keys. The hashtag will also prompt Bud to donate $1 for up to $1 million to safe ride programs every time the hashtag is used until 11:59 p.m. Sunday. But don’t worry, the iconic Clydesdales are still coming back. This year’s spot will reportedly feature the horses in a “new light,” according to [Advertising Age](http://adage.com/article/special-report-super-bowl/helen-mirren-stars-bud-s-anti-drunk-driving-super-bowl-ad/302471/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4204117/budweiser-super-bowl-helen-mirren/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4204117/budweiser-super-bowl-helen-mirren/"},"headline":"Watch Helen Mirren Call Out Drunk Drivers in Powerful New Budweiser Ad","datePublished":"2016-02-02T15:30:19.000Z","dateModified":"2026-08-19T07:44:41.753Z","description":"\"If your brain was donated to science, science would return it\"","url":"https://time.com/4204117/budweiser-super-bowl-helen-mirren/","keywords":["Newsfeed","Super Bowl","advertisements"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd0d82b7a30a5168/69887bcb2dce0116e79e7a00/screen-shot-2016-02-02-at-9-46-21-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"ashley Ross","jobTitle":null,"url":"https://time.com/author/ashley-ross/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd0d82b7a30a5168/69887bcb2dce0116e79e7a00/screen-shot-2016-02-02-at-9-46-21-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2016-02-02 at 9.46.21 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4204117/budweiser-super-bowl-helen-mirren/","name":"Watch Helen Mirren Call Out Drunk Drivers in Powerful New Budweiser Ad"}}]}] ```