Indian carmaker Tata Motors has decided to rename its forthcoming Zica hatchback as global alarm mounts over the similarly named Zika virus.
The heavily-promoted Zica car, short for “zippy car,” will now be rebranded, reports the BBC. However, it will still be presented with its current name at a motor show on Wednesday in Delhi.
Tata Motors, which told the BBC that it is "a socially responsible company," plans to announce the new name of the car "after a few weeks."
The news of the rebrand comes soon after the launch of an advertising campaign starring Argentine footballer Lionel Messi, reports the Guardian.
The Zika virus, which was declared an international health emergency by the World Health Organization on Monday, has spread rapidly in the Americas, infecting people in more than 20 countries.