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title: Ryan Reynolds Stars in Hyundai Super Bowl Commercial
description: The Deadpool actor advertises for the new Hyundai Elantra
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og:title: Watch Ryan Reynolds Distract Drivers With His Hotness
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# Watch Ryan Reynolds Distract Drivers With His Hotness In New Hyundai Ad

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Feb 1, 2016 6:29 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Feb 1, 2016 6:29 PM UTC

The Super Bowl is just days away, which means you can start preparing to see tons of new [commercials](http://time.com/4177155/super-bowl-ads-most-shared/). Hyundai just released one of theirs, which stars [_Deadpool_](http://time.com/3983576/who-is-deadpool-trailer-ryan-reynolds/) actor Ryan Reynolds. The ad is called “Ryanville.”

In this 45-second spot, we see two women driving their shiny new Hyundai Elantra into the fictional town of Ryanville as Salt-n-Pepa’s 1993 classic “Whatta Man” plays in the background. Every citizen they see looks like Ryan Reynolds: the handsome biker, the handsome police officer, the handsome construction workers, the handsome touch football players.

Basically, in Ryanville, everyone is very handsome, and thus, the driver is very distracted. Luckily, the car comes with safety features like automatic emergency breaking, so they don’t slam into the Ryan Reynolds crossing the street walking a pack of dogs.

And indeed, that’s the very best part of the ad: seeing Ryan Reynolds walking an adorable, fluffy little corgi.

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