--- title: Heinz Super Bowl Ad: Stampede of Weiner Dogs description: Dressed in their hot dog best, a pack of pint-sized pups make a sprint for the condiments they can't live without in Heinz's Super Bowl ad. canonical: https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-02-01T17:13:18.000Z article:modified_time: 2026-08-19T07:44:41.724Z og:title: Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl Ad og:description: Heinz knows the way to our hearts og:url: https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67e53d9b66c49b82/69887b8cbc6cfc53423db857/wiener-dog.jpg?branch=production&width=487&quality=75&auto=webp&crop=16:9 og:image:width: 487 og:image:height: 274 og:image:alt: 494425150 og:type: article twitter:card: summary_large_image twitter:title: Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl Ad twitter:description: Heinz knows the way to our hearts twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67e53d9b66c49b82/69887b8cbc6cfc53423db857/wiener-dog.jpg?branch=production&width=487&quality=75&auto=webp&crop=16:9 ---  # Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl 50 Commercial > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 1, 2016 5:13 PM UTC  Red Dachshund shows off his hot dog costume Red Dachshund shows off his hot dog costume Terry J Alcorn/Getty Images/iStockphoto  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 1, 2016 5:13 PM UTC Dressed as [hot dogs](http://time.com/4179102/hot-dog-drawing-challenge/), a pack of [pint-sized pups](http://time.com/3745780/dachshunds-play-ice-hockey/) make a sprint for the condiments they can’t live without in Heinz’s Super Bowl 50 ad. The spot shows an adorable group of [wiener dogs](http://newsfeed.time.com/2014/01/30/dog-struggles-with-winter-shoes/) running across a field to reach a family of ketchup, mustard and BBQ sauce while Harry Nilsson’s “Without You” plays in the background. “From the beginning of the creative process, we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos, founder and CCO of creative agency DAVID Miami, [in a statement](http://www.campaignlive.com/article/heinz-brings-adorable-wiener-stampede-super-bowl-50/1381770). **Read More:** [The Best and Worst Super Bowl Ads of 2015](http://time.com/3691421/super-bowl-2015-ads/) The commercial is part of a new Heinz campaign called “Meet the Ketchups,” which is focused on showcasing the company’s condiment offerings. 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