--- description: Dressed in their hot dog best, a pack of pint-sized pups make a sprint for the condiments they can't live without in Heinz's Super Bowl ad. title: Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl Ad image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67e53d9b66c49b82/69887b8cbc6cfc53423db857/wiener-dog.jpg?branch=production&width=1080&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl 50 Commercial  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Feb 1, 2016 5:13 PM CUT  Red Dachshund shows off his hot dog costume Red Dachshund shows off his hot dog costumeTerry J Alcorn/Getty Images/iStockphoto  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Feb 1, 2016 5:13 PM CUT Dressed as [hot dogs](http://time.com/4179102/hot-dog-drawing-challenge/ "undefined"), a pack of [pint-sized pups](http://time.com/3745780/dachshunds-play-ice-hockey/ "undefined") make a sprint for the condiments they can’t live without in Heinz’s Super Bowl 50 ad. The spot shows an adorable group of [wiener dogs](http://newsfeed.time.com/2014/01/30/dog-struggles-with-winter-shoes/ "undefined") running across a field to reach a family of ketchup, mustard and BBQ sauce while Harry Nilsson’s “Without You” plays in the background. “From the beginning of the creative process, we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos, founder and CCO of creative agency DAVID Miami, [in a statement](http://www.campaignlive.com/article/heinz-brings-adorable-wiener-stampede-super-bowl-50/1381770 "undefined"). **Read More:** [The Best and Worst Super Bowl Ads of 2015](http://time.com/3691421/super-bowl-2015-ads/ "undefined") The commercial is part of a new Heinz campaign called “Meet the Ketchups,” which is focused on showcasing the company’s condiment offerings. A 30-second version of the ad will air during the third quarter of Sunday’s game and a minute-long extended cut has been posted to YouTube. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/"},"headline":"Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl 50 Commercial","datePublished":"2016-02-01T17:13:18.000Z","dateModified":"2026-04-13T07:29:31.819Z","description":"Heinz knows the way to our hearts","url":"https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/","keywords":["Newsfeed","Food & Drink","Super Bowl topic","Super Bowl Commercials","hot dogs","heinz","Super Bowl 50"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67e53d9b66c49b82/69887b8cbc6cfc53423db857/wiener-dog.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67e53d9b66c49b82/69887b8cbc6cfc53423db857/wiener-dog.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"494425150","caption":"Red Dachshund shows off his hot dog costume","creditText":"Terry J Alcorn/Getty Images/iStockphoto","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4202440/weiner-dogs-stampede-heinz-super-bowl-50-commercial/","name":"Watch an Adorable Stampede of Wiener Dogs in Heinz's Super Bowl 50 Commercial"}}]}] ```