--- title: Marco Rubio Echoes Ted Cruz's Tactic but Without Controversy description: Senator Marco Rubio's campaign sent select Iowa voters a mailer designed to pressure them to attend Monday's caucuses. canonical: https://time.com/4201580/marco-rubio-iowa-mailer/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2016-01-31T19:23:55.000Z article:modified_time: 2026-08-19T07:43:49.271Z article:section: Politics og:title: Rubio Echoes Cruz's Tactic, But Without Controversy og:description: It doesn't look like a government document. og:url: https://time.com/4201580/marco-rubio-iowa-mailer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2cf6f9f5bde92335/69887b7ecd1bba2bcf6ff33e/marco-rubio12.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Republican Presidential Candidate Sen. Marco Rubio (R-FL) speaks to a group of potential supporters at a rally on the campus of Iowa State University, Saturday January 30, 2016 in Ames, Iowa. og:type: article twitter:card: summary_large_image twitter:title: Rubio Echoes Cruz's Tactic, But Without Controversy twitter:description: It doesn't look like a government document. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2cf6f9f5bde92335/69887b7ecd1bba2bcf6ff33e/marco-rubio12.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Marco Rubio Echoes Ted Cruz's Tactic, but Without Controversy > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Zeke J Miller / Cedar Falls, Iowa](https://time.com/author/zeke-j-miller/) ## Zeke J Miller / Cedar Falls, Iowa Jan 31, 2016 7:23 PM UTC  Republican Presidential Candidate Sen. Marco Rubio (R-FL) speaks to a group of potential supporters at a rally on the campus of Iowa State University, Saturday January 30, 2016 in Ames, Iowa. Republican Presidential Candidate Sen. Marco Rubio (R-FL) speaks to a group of potential supporters at a rally on the campus of Iowa State University, Saturday January 30, 2016 in Ames, Iowa.Steve Pope—Getty Images by [Zeke J Miller / Cedar Falls, Iowa](https://time.com/author/zeke-j-miller/) ## Zeke J Miller / Cedar Falls, Iowa Jan 31, 2016 7:23 PM UTC Senator Marco Rubio’s campaign sent select Iowa voters a mailer designed to pressure them to attend Monday’s caucuses — a tactic employed [controversially](http://time.com/4201323/ted-cruz-mailer-iowa/) by the Ted Cruz campaign — but without sharing information on their neighbors or with official-sounding language. The mailer, shared with TIME, is branded as an “Iowa Caucus Report Card” listing the name and address of the recipient, as well as their voting history in prior caucuses, adding, “Improve your score by caucusing on Monday, February 1st.” The tactic is part of a political science-[inspired](http://isps.yale.edu/sites/default/files/publication/2012/12/ISPS08-001.pdf) effort to boost turnout that has gained prevalence in recent years. But the tone of the Rubio message is sharply different from that of the Cruz effort, which appeared designed to mimic a government mailer and accused voters of a “voting violation.” It also included information on voters’ neighbors, drawing privacy concerns. The Cruz message drew condemnation from Iowa’s secretary of state, but the candidate defended the tactic Saturday. “I will apologize to nobody for using every tool we can to encourage Iowans to come out and vote,” Cruz told reporters.   ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4201580/marco-rubio-iowa-mailer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4201580/marco-rubio-iowa-mailer/"},"headline":"Marco Rubio Echoes Ted Cruz's Tactic, but Without Controversy","datePublished":"2016-01-31T19:23:55.000Z","dateModified":"2026-08-19T07:43:49.271Z","description":"Senator Marco Rubio's campaign sent select Iowa voters a mailer designed to pressure them to attend Monday's caucuses.","url":"https://time.com/4201580/marco-rubio-iowa-mailer/","keywords":["2016 Election","politics","Sen. 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