--- title: Donald Trump Starts to Consider an Iowa Loss description: The billionaire tells Iowans that a loss would suggest his campaign has been "a very expensive waste of time." canonical: https://time.com/4201287/donald-trump-iowa-loss/ author: Philip Elliott article:opinion: false article:content_tier: free article:published_time: 2016-01-30T21:32:01.000Z article:modified_time: 2026-08-19T07:41:56.452Z article:section: Politics og:title: How Donald Trump Is Preparing to Lose og:description: He says it would mean his campaign was a costly waste of time. og:url: https://time.com/4201287/donald-trump-iowa-loss/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt146030a6405714d1/69887b78a988ca14e66b65fe/trump-iowa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4836 og:image:height: 2720 og:image:alt: Donald Trump og:type: article twitter:card: summary_large_image twitter:title: How Donald Trump Is Preparing to Lose twitter:description: He says it would mean his campaign was a costly waste of time. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt146030a6405714d1/69887b78a988ca14e66b65fe/trump-iowa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Donald Trump Starts to Consider an Iowa Loss > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=73138dd3-c1a0-4bca-b243-a2cf6825944e&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=73138dd3-c1a0-4bca-b243-a2cf6825944e&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=73138dd3-c1a0-4bca-b243-a2cf6825944e&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: What It's Like to Live in Iowa Ahead of the Caucuses [Watch (HLS stream): What It's Like to Live in Iowa Ahead of the Caucuses](https://cdn.jwplayer.com/manifests/uMLaRbZ8.m3u8) (1:36)  _Published 2016-01-29. What It's Like to Live in Iowa Ahead of the Caucuses_  by [Philip Elliott / Dubuque, Iowa](https://time.com/author/philip-elliott/)  ## Philip Elliott / Dubuque, Iowa Senior Correspondent Jan 30, 2016 9:32 PM UTC  Donald Trump speaks during a campaign event in Dubuque, IA on Jan. 30, 2016. Donald Trump speaks during a campaign event in Dubuque, IA on Jan. 30, 2016. Paul Sancya—AP  by [Philip Elliott / Dubuque, Iowa](https://time.com/author/philip-elliott/)  ## Philip Elliott / Dubuque, Iowa Senior Correspondent Jan 30, 2016 9:32 PM UTC Heading into the final days before Iowa’s caucuses, Republican front-runner Donald Trump warned supporters that his months of headline-grabbing antics could be for naught if they do not show up Monday night. “You have to get out there and caucus, or we’ve all wasted our time,” Trump said on a tarmac, speaking to supporters who stood in a cold airplane hangar for hours to see the former _Apprentice_ star. It was a rare suggestion from the billionaire that he might not be invincible and might well not become the GOP nominee. “Unless I win, I would consider this a big, fat, beautiful—and, by the way, a very expensive—waste of time,” Trump said. “If I don’t win, maybe bad things happen.” Should he come up short to rival Ted Cruz, who has taken a more traditional approach at organizing in Iowa, Trump already has his talking point ready. “You haven’t had a winner in 16 years. You pick people. What are you doing?” Trump ticked through his polling leads in other early nominating states, a favorite [feature](http://time.com/4140934/donald-trump-muslims-polls/) at his rallies. Such numbers have eluded him in Iowa, though. “I’m thinking about buying a farm. Is your farm for sale?” he asked voters. In his signature style, Trump guided a couple hundred Iowans—and more watching on television and online—through what the world would like under a President Trump. He would stiff the Iranians (“the Persians are great negotiators”) and would beat Beijing (“I love the Chinese”). Trump said the Republican Party in Washington is a “basket case” and his rivals for the GOP’s nomination are weaklings. “Why am I even talking about him? He’s at 2% in the polls,” Trump mocked former Florida Gov. Jeb Bush. “Ted Cruz. He was not born on U.S. soil. It’s a problem. He has to solve that problem. … He was a Canadian citizen until 15 months ago. How the hell can he run for President?” He kept hammering Cruz on errors on his financial disclosure forms. “Frankly, he might not have the right to serve as President of the United States.” (Cruz was born in Canada to an American mother; most scholars [agree](http://harvardlawreview.org/2015/03/on-the-meaning-of-natural-born-citizen/) that his birthplace alone will not be what keeps him from the White House.) And he mocked Sen. Marco Rubio’s weak support in his home state of Florida. “Marco Rubio. He’s at a 11,” Trump said. It was typical fare from the businessman, but the crowds still love it. True to form, Trump also kept his feud with Fox News, whose debate he skipped on Thursday night in protest. “They weren’t treating me right,” Trump said. He gloated that Fox’s ratings were lower than earlier debates. **Read More:** [_Republican Debate Beats Trump Rally in Ratings Battle_](http://time.com/4199653/republican-debate-trump-rally-ratings/) “They did about half the number they should have,” Trump said. “It was a lousy debate. Boring. It was hard to watch. If I was there, you would have liked it.” In a new pitch, Trump also promised to cancel the Pentagon’s contract to replace Air Force One, the presidential jet. “It does seem like an awful lot of money,” Trump said, standing in front of his own custom jet, “a beautiful Boeing. I love Boeing.” Trump said the contract for the new airliner should be renegotiated. “I guarantee you we can do better,” Trump said, opening his rally with an issue that has seldom been voters’ concerns. To hammer home his love of planes—and his success—he invited children to tour his airplane while he spoke to the adults for a half-hour. “Without their parents, we’ll let them run through the plane,” Trump, said. “I don’t want their parents running through. Their parents will damage it, right? The kids won’t damage it.” His plane—and maybe even his campaign—his rules. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4201287/donald-trump-iowa-loss/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4201287/donald-trump-iowa-loss/"},"headline":"Donald Trump Starts to Consider an Iowa Loss","datePublished":"2016-01-30T21:32:01.000Z","dateModified":"2026-08-19T07:41:56.452Z","description":"'Unless I win, I would consider this a big, fat, beautiful—and, by the way, a very expensive—waste of time'","url":"https://time.com/4201287/donald-trump-iowa-loss/","keywords":["Donald Trump","2016 Election","Iowa"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt146030a6405714d1/69887b78a988ca14e66b65fe/trump-iowa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Philip Elliott / Dubuque, Iowa"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt146030a6405714d1/69887b78a988ca14e66b65fe/trump-iowa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Donald Trump","caption":"Donald Trump","creditText":"Paul Sancya—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/donald-trump/","name":"Donald Trump"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4201287/donald-trump-iowa-loss/","name":"Donald Trump Starts to Consider an Iowa Loss"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"What It's Like to Live in Iowa Ahead of the Caucuses","description":"What It's Like to Live in Iowa Ahead of the Caucuses","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/uMLaRbZ8/poster.jpg?width=720","uploadDate":"2016-01-29T07:43:07.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/uMLaRbZ8.m3u8","embedUrl":"https://time.com/4201287/donald-trump-iowa-loss/","duration":"PT1M36S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4201287/donald-trump-iowa-loss/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```