--- title: Iowa Caucuses Make Residents Deal With a Flood of Ads description: The political ads are getting to be a bit much, many say canonical: https://time.com/4199582/iowa-caucuses-2016-video/ author: Francesca Trianni article:opinion: false article:content_tier: free article:published_time: 2016-01-29T15:34:22.000Z article:modified_time: 2026-08-19T07:44:57.538Z article:section: Politics og:title: What It's Like to Be in Iowa Before the Caucuses og:description: The political ads are getting to be a bit much og:url: https://time.com/4199582/iowa-caucuses-2016-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2586b3e61815e73/69887b428e06014a314645b2/iowa1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2841 og:image:height: 1598 og:image:alt: iowa og:type: article twitter:card: summary_large_image twitter:title: What It's Like to Be in Iowa Before the Caucuses twitter:description: The political ads are getting to be a bit much twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2586b3e61815e73/69887b428e06014a314645b2/iowa1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # What It's Like to Be in Iowa Before the Caucuses > Sponsored content. 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Brief is free at time.com/newsletters. by [Francesca Trianni](https://time.com/author/francesca-trianni/) and [Jake Swantko](https://time.com/author/jake-swantko/) Jan 29, 2016 3:34 PM UTC  by [Francesca Trianni](https://time.com/author/francesca-trianni/) and [Jake Swantko](https://time.com/author/jake-swantko/) Jan 29, 2016 3:34 PM UTC How do Iowans feel about their state being at the center of the political conversation with just days to go until [the pivotal Iowa caucuses](http://time.com/4198842/iowa-caucuses-answers/)—and the myriad political ads that the contest brought with it? “It’s annoying,” says retiree Rebecca Taylor. With just a couple of days to go until the first-in-the-nation contest, Taylor tells TIME she sees about 60 to 70 political ads per day. Others who we spoke to at Drake Diner in Des Moines say that their TV’s mute button has become their best friend. “At this point, people are getting sick of the process,” said Tom Westbrook, a professor at Drake University. “We’re actually kind of looking forward to New Hampshire taking over and South Carolina getting all of these ads.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4199582/iowa-caucuses-2016-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4199582/iowa-caucuses-2016-video/"},"headline":"What It's Like to Be in Iowa Before the Caucuses","datePublished":"2016-01-29T15:34:22.000Z","dateModified":"2026-08-19T07:44:57.538Z","description":"The political ads are getting to be a bit much","url":"https://time.com/4199582/iowa-caucuses-2016-video/","keywords":["2016 Election","2016 Election","video","time video"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd2586b3e61815e73/69887b428e06014a314645b2/iowa1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Francesca Trianni","jobTitle":null,"url":"https://time.com/author/francesca-trianni/"},{"@type":"Person","name":"Jake Swantko","jobTitle":null,"url":"https://time.com/author/jake-swantko/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd2586b3e61815e73/69887b428e06014a314645b2/iowa1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"iowa","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4199582/iowa-caucuses-2016-video/","name":"What It's Like to Be in Iowa Before the Caucuses"}}]}] ```