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A designer hand paints the lips of a prototype Barbie doll.Emily Shur for TIME
Behind the scenes of how Barbie is created at Mattel
A designer hand paints the lips of a prototype Barbie doll.
Emily Shur for TIME
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Behind the Scenes At Mattel: See How Barbie Is Created

Jan 28, 2016

Creating three new bodies for Barbie—tall, petite and curvy—was no small task. It took her design team two years to complete the project. Photographer Emily Shur captures a glimpse of how the iconic doll is put together in these behind-the-scenes photos at Mattel's headquarters just outside Los Angeles, CA.

Designers carefully paint lips and eyes on the dolls by hand. They sew on her hair with a sewing machine before they cut and style it by hand. They even keep archives of past experiments in their studio.

Read the TIME cover story on Barbie's new body.

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