Creating three new bodies for Barbie—tall, petite and curvy—was no small task. It took her design team two years to complete the project. Photographer Emily Shur captures a glimpse of how the iconic doll is put together in these behind-the-scenes photos at Mattel’s headquarters just outside Los Angeles, CA.
Designers carefully paint lips and eyes on the dolls by hand. They sew on her hair with a sewing machine before they cut and style it by hand. They even keep archives of past experiments in their studio.