--- description: The latest Facebook craze that has everyone airing their grievances title: What to Know About the 'Be Like Bill' Meme You Can't Escape image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook ## Video: Facebook Creates Business Ratings Service To Rival Yelp, Angie's List [Watch (HLS stream): Facebook Creates Business Ratings Service To Rival Yelp, Angie's List](https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8) (1:23)  _Published 2015-12-16. Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses._ by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Jan 25, 2016 6:21 PM CUT by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Jan 25, 2016 6:21 PM CUT If you’ve logged on to Facebook at some point in the past week or so, you’ve probably seen a bunch of your friends sharing images of a stick figure named Bill. The meme, called “Be Like Bill,” has become a way for people to passive-aggressively call out social media behaviors that annoy them. Bill, you see, has perfect etiquette. He doesn’t brag about having a girlfriend every day, he doesn’t [tell everyone it’s snowing](https://www.facebook.com/1026217430727867/photos/a.1026245570725053.1073741828.1026217430727867/1212754448740830/?type=3&theater "undefined") when it’s obviously snowing, and doesn’t [get into heated debates](https://www.facebook.com/OfficialBLB/photos/pb.1546319045688366.-2207520000.1453311063./1551871688466435/?type=3&theater "undefined") with trolls: [According to the BBC](http://www.bbc.com/news/blogs-trending-35344300 "undefined"), the images have been appearing on Facebook since late last year, but have become more popular in the past few weeks thanks to a [dedicated page](https://www.facebook.com/OfficialBLB "undefined") simply titled “Be Like Bill.” It now has more than 1.5 million likes. Eugeniu Croitoru, the Moldovan man behind the Facebook page, says Bill “can be anyone who is smart and has common sense and doesn’t do annoying things. You’ll also notice Bill can be someone who makes fun of himself and jokes about others too occasionally.” Now, lots of people are making personalized versions of the meme, using their own names instead of Bill’s. If you would like to do that too, head over to this [custom generator](http://en.blobla.com/bla/be-like-me-be-like-bill "undefined"). Be warned, though: some of your friends will find this very [annoying](https://www.facebook.com/OfficialDBLB1/photos/a.1521843121446186.1073741828.1521839651446533/1521843094779522/?type=3&theater "undefined") and very dumb. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4192563/be-like-bill-facebook-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4192563/be-like-bill-facebook-meme/"},"headline":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook","datePublished":"2016-01-25T18:21:25.000Z","dateModified":"2026-04-13T07:29:11.322Z","description":"The latest Facebook craze that has everyone airing their grievances","url":"https://time.com/4192563/be-like-bill-facebook-meme/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4192563/be-like-bill-facebook-meme/","name":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Facebook Creates Business Ratings Service To Rival Yelp, Angie's List","description":"Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/oZNqf3Zl/poster.jpg?width=720","uploadDate":"2015-12-16T17:08:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8","embedUrl":"https://time.com/4192563/be-like-bill-facebook-meme/","duration":"PT1M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4192563/be-like-bill-facebook-meme/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```