--- title: How to Make Be Like Bill Facebook Meme description: The latest Facebook craze that has everyone airing their grievances canonical: https://time.com/4192563/be-like-bill-facebook-meme/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2016-01-25T18:21:25.000Z article:modified_time: 2026-08-04T07:47:44.769Z og:title: What to Know About the 'Be Like Bill' Meme You Can't Escape og:description: The passive-aggressive craze sweeping Facebook og:url: https://time.com/4192563/be-like-bill-facebook-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: What to Know About the 'Be Like Bill' Meme You Can't Escape twitter:description: The passive-aggressive craze sweeping Facebook twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=745fe458-3c6b-41d4-aee8-8fabe14dad8d&cr=time-nl-network-2026q3-v1) ## Video: Facebook Creates Business Ratings Service To Rival Yelp, Angie's List [Watch (HLS stream): Facebook Creates Business Ratings Service To Rival Yelp, Angie's List](https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8) (1:23)  _Published 2015-12-16. Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses._ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 25, 2016 6:21 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 25, 2016 6:21 PM UTC If you’ve logged on to Facebook at some point in the past week or so, you’ve probably seen a bunch of your friends sharing images of a stick figure named Bill. The meme, called “Be Like Bill,” has become a way for people to passive-aggressively call out social media behaviors that annoy them. Bill, you see, has perfect etiquette. He doesn’t brag about having a girlfriend every day, he doesn’t [tell everyone it’s snowing](https://www.facebook.com/1026217430727867/photos/a.1026245570725053.1073741828.1026217430727867/1212754448740830/?type=3&theater) when it’s obviously snowing, and doesn’t [get into heated debates](https://www.facebook.com/OfficialBLB/photos/pb.1546319045688366.-2207520000.1453311063./1551871688466435/?type=3&theater) with trolls: [According to the BBC](http://www.bbc.com/news/blogs-trending-35344300), the images have been appearing on Facebook since late last year, but have become more popular in the past few weeks thanks to a [dedicated page](https://www.facebook.com/OfficialBLB) simply titled “Be Like Bill.” It now has more than 1.5 million likes. Eugeniu Croitoru, the Moldovan man behind the Facebook page, says Bill “can be anyone who is smart and has common sense and doesn’t do annoying things. You’ll also notice Bill can be someone who makes fun of himself and jokes about others too occasionally.” Now, lots of people are making personalized versions of the meme, using their own names instead of Bill’s. If you would like to do that too, head over to this [custom generator](http://en.blobla.com/bla/be-like-me-be-like-bill). Be warned, though: some of your friends will find this very [annoying](https://www.facebook.com/OfficialDBLB1/photos/a.1521843121446186.1073741828.1521839651446533/1521843094779522/?type=3&theater) and very dumb. ## Transcript Facebook is testing a new feature to compete with sites like Angie's List and Yelp. The feature, called professional services, works a lot like the existing competition. Users can look for recommendations for things like plumbers, daycare providers or restaurants in their area. The service is a little rough around the edges, which is probably why Facebook opened up the feature without any marketing or fanfare. It's not available for Facebook's mobile app yet and it's not clear how Facebook is ranking the search results. For instance we found a business with one rating ranked higher than one with more than 450. It will also be awhile before Facebook can build up the volume of recommendations it's competition has. Although with more than 1. 5 billion monthly users, Facebook shouldn't have too much trouble finding people to use the new feature. Plus, Angie's List and Yelp were already having troubles before the social media giant hopped into the competition. Angie's list is facing investor pressure to sell off its business and Yelp has seen its stock price drop about 50 % over the year. Companies like Google and Amazon have both recently created their own recommendation engine As well. Amazon actually vets providers itself and lets users order services through its site. Facebook hasn't said much about its new product, the company told TechCrunch we're in the early stages of testing a way for people to easily find more pages for the services they're interested in. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4192563/be-like-bill-facebook-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4192563/be-like-bill-facebook-meme/"},"headline":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook","datePublished":"2016-01-25T18:21:25.000Z","dateModified":"2026-08-04T07:47:44.769Z","description":"The latest Facebook craze that has everyone airing their grievances","url":"https://time.com/4192563/be-like-bill-facebook-meme/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4192563/be-like-bill-facebook-meme/","name":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Facebook Creates Business Ratings Service To Rival Yelp, Angie's List","description":"Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/oZNqf3Zl/poster.jpg?width=720","uploadDate":"2015-12-16T17:08:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8","embedUrl":"https://time.com/4192563/be-like-bill-facebook-meme/","duration":"PT1M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4192563/be-like-bill-facebook-meme/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```