--- title: How to Make Be Like Bill Facebook Meme description: The latest Facebook craze that has everyone airing their grievances canonical: https://time.com/4192563/be-like-bill-facebook-meme/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2016-01-25T18:21:25.000Z article:modified_time: 2026-08-04T07:47:44.769Z og:title: What to Know About the 'Be Like Bill' Meme You Can't Escape og:description: The passive-aggressive craze sweeping Facebook og:url: https://time.com/4192563/be-like-bill-facebook-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: What to Know About the 'Be Like Bill' Meme You Can't Escape twitter:description: The passive-aggressive craze sweeping Facebook twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Facebook Creates Business Ratings Service To Rival Yelp, Angie's List [Watch (HLS stream): Facebook Creates Business Ratings Service To Rival Yelp, Angie's List](https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8) (1:23)  _Published 2015-12-16. Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses._ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 25, 2016 6:21 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 25, 2016 6:21 PM UTC If you’ve logged on to Facebook at some point in the past week or so, you’ve probably seen a bunch of your friends sharing images of a stick figure named Bill. The meme, called “Be Like Bill,” has become a way for people to passive-aggressively call out social media behaviors that annoy them. Bill, you see, has perfect etiquette. He doesn’t brag about having a girlfriend every day, he doesn’t [tell everyone it’s snowing](https://www.facebook.com/1026217430727867/photos/a.1026245570725053.1073741828.1026217430727867/1212754448740830/?type=3&theater) when it’s obviously snowing, and doesn’t [get into heated debates](https://www.facebook.com/OfficialBLB/photos/pb.1546319045688366.-2207520000.1453311063./1551871688466435/?type=3&theater) with trolls: [According to the BBC](http://www.bbc.com/news/blogs-trending-35344300), the images have been appearing on Facebook since late last year, but have become more popular in the past few weeks thanks to a [dedicated page](https://www.facebook.com/OfficialBLB) simply titled “Be Like Bill.” It now has more than 1.5 million likes. Eugeniu Croitoru, the Moldovan man behind the Facebook page, says Bill “can be anyone who is smart and has common sense and doesn’t do annoying things. You’ll also notice Bill can be someone who makes fun of himself and jokes about others too occasionally.” Now, lots of people are making personalized versions of the meme, using their own names instead of Bill’s. If you would like to do that too, head over to this [custom generator](http://en.blobla.com/bla/be-like-me-be-like-bill). Be warned, though: some of your friends will find this very [annoying](https://www.facebook.com/OfficialDBLB1/photos/a.1521843121446186.1073741828.1521839651446533/1521843094779522/?type=3&theater) and very dumb. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4192563/be-like-bill-facebook-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4192563/be-like-bill-facebook-meme/"},"headline":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook","datePublished":"2016-01-25T18:21:25.000Z","dateModified":"2026-08-04T07:47:44.769Z","description":"The latest Facebook craze that has everyone airing their grievances","url":"https://time.com/4192563/be-like-bill-facebook-meme/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4192563/be-like-bill-facebook-meme/","name":"Here's What to Know About the 'Be Like Bill' Meme Your Friends Keep Sharing on Facebook"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Facebook Creates Business Ratings Service To Rival Yelp, Angie's List","description":"Facebook has stealthily rolled out a new feature that provides recommendations and reviews for local businesses.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/oZNqf3Zl/poster.jpg?width=720","uploadDate":"2015-12-16T17:08:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/oZNqf3Zl.m3u8","embedUrl":"https://time.com/4192563/be-like-bill-facebook-meme/","duration":"PT1M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4192563/be-like-bill-facebook-meme/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```