--- title: Spotify Video to Launch on Android This Week, iPhone Later description: Spotify's first video product will launch on Android this week and will roll out on the iPhone by the end of next week, a new report says. canonical: https://time.com/4192333/spotify-video-android-iphone/ author: Lisa Eadicicco article:opinion: false article:content_tier: free article:published_time: 2016-01-25T15:31:49.000Z article:modified_time: 2026-05-11T04:44:10.256Z article:section: Business og:title: Spotify Is Getting a Huge New Feature This Week og:description: The streaming service is going beyond music og:url: https://time.com/4192333/spotify-video-android-iphone/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc417c6539a0d8b55/698853e85f570f3e86b1be9f/163295130.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Spotify og:type: article twitter:card: summary_large_image twitter:title: Spotify Is Getting a Huge New Feature This Week twitter:description: The streaming service is going beyond music twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc417c6539a0d8b55/698853e85f570f3e86b1be9f/163295130.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Spotify Is Getting a Huge New Feature This Week ## Video: Giorgio Moroder Describes the Perfect Pop Dance Song [Watch (HLS stream): Giorgio Moroder Describes the Perfect Pop Dance Song](https://cdn.jwplayer.com/manifests/J4PWndMR.m3u8) (1:15)  _Published 2015-02-06. At the age of 74, electronic music producer Giorgio Moroder is releasing his first album in three decades._  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Jan 25, 2016 3:31 PM CUT  This photo illustration shows a woman as she uses the iPhone application of Swedish music streaming service Spotify on March 7, 2013 in Stockholm, Sweden. This photo illustration shows a woman as she uses the iPhone application of Swedish music streaming service Spotify on March 7, 2013 in Stockholm, Sweden.Jonathan Nackstand—AFP/Getty Images  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Jan 25, 2016 3:31 PM CUT Streaming music service Spotify will add video content to its app this week, according to [_The Wall Street Journal_](http://www.wsj.com/article%5Femail/spotify-ready-to-introduce-video-product-1453719601-lMyQjAxMTA2MDIzNTgyNjU1Wj "undefined"). The new feature will first hit Android devices before rolling out to the iPhone by the end of next week. It will be launching in the U.S., the U.K., Germany, and Sweden at first. Spotify [announced its plans to move into video](http://time.com/3890804/spotify-announcement/ "undefined") in May of last year. Then, the company [said](https://press.spotify.com/us/2015/05/20/say-hello-to-the-most-entertaining-spotify-ever/ "undefined") that it had partnered with ESPN, ABC, NBCUniversal, Comedy Central, Vice Media and Maker Studios, among other video content providers. Spotify has been beta testing short video snippets from those media partners. But some of those partners, like Tastemade, will be creating original series just for Spotify, _The Journal_ reports. The company has experimented with packaging video clips into themed bundles like “News of the Week” or “Laughs at Lunch” to make it easier to Spotify users to find videos they might like, Spotify’s Vice President of Product Shiva Rajaraman told _The Journal_. The company also said that it’s seen success with showing videos related to the type of music a Spotify listener enjoys. One of the biggest challenges facing Spotify’s video efforts will be getting users to actually watch video clips within its app. Since Spotify is primarily used for audio, many listeners stream music while using other apps or with their phone in their pocket. Spotify CEO Daniel Ek [told _The Journal_](http://blogs.wsj.com/cmo/2015/05/21/spotifys-tricky-pivot-getting-passive-audio-listeners-to-actively-watch-video/ "undefined") last May that some of the new video content will be designed so that it’s just as enjoyable to listen to as it is to watch. It’s also possible that Spotify could position itself as a stronger podcast platform now that it has partnerships with a host of media providers. ### See Your Favorite Tech Companies’ First Logos  1976 Apple  2006 Twitter  1975 Microsoft  1994 Amazon  2004 Facebook  1998 Google  1865 Nokia  1906 Xerox There’s one benefit to streaming video through Spotify over rival services like YouTube: no ads, at least for now. _The Journal_ is reporting that the new videos are launching without any advertising, as the goal is to lure in more users and convince existing users to spend more time within the app. That could change, however. Ek previously told [_The Journal_](http://www.wsj.com/articles/spotify-adds-video-to-music-site-1432139112 "undefined") that video ads would eventually be an important revenue source. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4192333/spotify-video-android-iphone/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4192333/spotify-video-android-iphone/"},"headline":"Spotify Is Getting a Huge New Feature This Week","datePublished":"2016-01-25T15:31:49.000Z","dateModified":"2026-05-11T04:44:10.256Z","description":"The streaming service is going beyond music","url":"https://time.com/4192333/spotify-video-android-iphone/","keywords":["Tech","apps","Spotify","streaming video"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc417c6539a0d8b55/698853e85f570f3e86b1be9f/163295130.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lisa Eadicicco","jobTitle":null,"url":"https://time.com/author/lisa-eadicicco/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc417c6539a0d8b55/698853e85f570f3e86b1be9f/163295130.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Spotify","caption":"Spotify","creditText":"Jonathan Nackstand—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4192333/spotify-video-android-iphone/","name":"Spotify Is Getting a Huge New Feature This Week"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Giorgio Moroder Describes the Perfect Pop Dance Song","description":"At the age of 74, electronic music producer Giorgio Moroder is releasing his first album in three decades.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/J4PWndMR/poster.jpg?width=720","uploadDate":"2015-02-06T22:07:47.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/J4PWndMR.m3u8","embedUrl":"https://time.com/4192333/spotify-video-android-iphone/","duration":"PT1M15S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4192333/spotify-video-android-iphone/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```