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title: Drake&#x27;s &#x27;Hotline Bling&#x27; Video Turned Into Snowpocalypse PSA
description: The department posted a video on its Facebook page, called Hotline Savesies, that plays off of Drake&#x27;s popular &quot;Hotline Bling&quot; video.
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# Drake's 'Hotline Bling' Video Was Turned Into a Snowpocalypse PSA by the Philadelphia Police

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jan 22, 2016 4:02 PM UTC

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jan 22, 2016 4:02 PM UTC

When there’s a [blizzard in Philadelphia](http://time.com/money/4188689/blizzard-supermarket-panic-shopping/), many residents attempt to reserve shoveled-out street parking spaces using items such as traffic cones, lawn chairs and trash cans. However, this spot-saving practice is frowned upon by local law enforcement. So when [Winter Storm Jonas](http://time.com/4187214/snowstorm-east-coast-weather/) put the city under a severe weather warning, police decided to try to alleviate the issue by releasing a PSA advising against it.

**Read More:** [Blizzard Bears Down on East Coast](http://time.com/4190045/blizzard-snowstorm-east-coast/)

The department posted a video on its [Facebook](http://on.fb.me/1Kt5poc) page, called _Hotline Savesies_, that plays off of [Drake’s popular “Hotline Bling” video](http://time.com/4180941/drake-hotline-bling-bob-dylan-jimmy-fallon-tonight-show/). It features an animated version of the Toronto rapper dancing around and arranging traffic cones while parody lyrics explain the cops’ call to action. “You need to call us from your cell phone/Late night when you see that cone/Call us from your cell phone/That parking spot’s not yours alone,” a voice sings.

The clip was posted on Jan. 20 and has since been viewed over 352,000 times and shared over 8,000 times.

Watch the full video above.

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