TIME Super Bowl

These Designer Footballs Are the Most Fashionable Way to Celebrate Super Bowl 50

Serious swag on the play

For those who don’t like sports, the Super Bowl now has a new draw. And it doesn’t have anything to do with the commercials.

The National Football League (NFL) and Council of Fashion Designers of America (CFDA) have teamed up to merge football with fashion for the historic Super Bowl 50. The two organizations have collaborated on 50 bespoke designer footballs that will be up for auction from Jan. 20 through Feb. 14 on the NFL Auction site.

Read More: How the Super Bowl Got Its Name

These one-of-a-kind balls were created by notable fashion designers such as Rachel Zoe, Betsey Johnson, Marchesa, Kenneth Cole and Rebecca Minkoff, and will be on display in San Francisco in the week leading up to the Super Bowl on Feb. 7. “We are pleased to partner with the NFL once again on this creative endeavor, which highlights CFDA Members unique talents and passion for creativity while giving back to youth and important fundraising initiatives,” said Adam Roth, the CFDA’s Director of Strategic Partnerships, in a statement. “With our collaboration, the NFL offers a unique take on the iconic football, particularly for women who care about fashion and also love the game.”

Proceeds from the auction will benefit the NFL Foundation, a nonprofit that seeks to improve the lives of those who play and are involved with the game of football.

View the full collection above.

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