Star Wars toys were the hottest property in the toy industry last year, generating hundreds of millions of dollars of sales, according to new data.
Toys based on Star Wars: The Force Awakens reaped $700 million in the United States, retail research firm NPD Group announced Wednesday, Reuters reports. While the newest Star Wars installment was released on Dec. 18, toy sales from the franchise started early with Disney promoting “Force Friday” on Sept. 4, when retailers launched the merchandise early to create buzz for the film.
Toy sales, led by Star Wars merchandise, were strong overall, up 6.7 percent for a total industry take of $19.4 billion last year, NPD reports. Toys from the Star Wars franchise—including light sabers and BB-8 droids—sold more than those of movie franchises “Jurassic World,” “Minions” and “Avengers.”
Disney announced last week that new products were on the way, after backlash over a lack of toys featuring Rey, the film’s female lead. The company said it kept some Rey products behind closed doors so as not to spoil the movie, according to Reuters.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com