--- title: 'Star Wars' Toys Brought in $700 Million in 2015 description: Disney released the toys before the film hit theaters canonical: https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-01-21T00:59:33.000Z article:modified_time: 2026-02-22T14:18:33.508Z article:section: Entertainment og:title: Star Wars Toys Brought in $700 Million in 2015 og:description: Disney released the toys before the film hit theaters og:url: https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67a50982bb21d088/698879ea3c163950a345ba24/502435072.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Last Minute Shoppers Hit NYC Stores On December 24th og:type: article twitter:card: summary_large_image twitter:title: Star Wars Toys Brought in $700 Million in 2015 twitter:description: Disney released the toys before the film hit theaters twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67a50982bb21d088/698879ea3c163950a345ba24/502435072.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # _Star Wars_ Toys Brought in $700 Million in 2015 by [Daniel White](/author/daniel-white/) ## Daniel White Jan 21, 2016 12:59 AM CUT  Boys play with a Stormtrooper toy from Star Wars at a Toys"R"Us store on December 24, 2015 in New York City. Boys play with a Stormtrooper toy from Star Wars at a Toys"R"Us store on December 24, 2015 in New York City.Kena Betancur—Getty Images by [Daniel White](/author/daniel-white/) ## Daniel White Jan 21, 2016 12:59 AM CUT _Star Wars_ toys were the [hottest property](http://www.reuters.com/article/us-star-wars-toys-idUSKCN0UY2D7?feedType=RSS&feedName=entertainmentNews "undefined") in the toy industry last year, generating hundreds of millions of dollars of sales, according to new data. Toys based on _Star Wars: The Force Awakens_ reaped $700 million in the United States, retail research firm NPD Group announced Wednesday, Reuters reports. While the newest _Star Wars_ installment was released on [Dec. 18](http://www.imdb.com/title/tt2488496/ "undefined"), toy sales from the franchise started early with Disney promoting “Force Friday” on Sept. 4, when retailers launched the merchandise early to create buzz for the film. Toy sales, [led by _Star Wars_ merchandise](http://time.com/4177974/rey-star-wars-toys/ "undefined"), were strong overall, up 6.7 percent for a total industry take of $19.4 billion last year, NPD reports. Toys from the _Star Wars_ franchise—including light sabers and BB-8 droids—sold more than those of movie franchises “Jurassic World,” “Minions” and “Avengers.” Disney announced last week that new products were on the way, after [backlash over a lack of toys](http://time.com/4177974/rey-star-wars-toys/ "undefined") featuring Rey, the film’s female lead. The company said it kept some Rey products behind closed doors so as not to spoil the movie, according to Reuters. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/"},"headline":"Star Wars Toys Brought in $700 Million in 2015","datePublished":"2016-01-21T00:59:33.000Z","dateModified":"2026-02-22T14:18:33.508Z","description":"Disney released the toys before the film hit theaters","url":"https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/","keywords":["movies","Star Wars topic","Business topic","Earnings","Toys"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67a50982bb21d088/698879ea3c163950a345ba24/502435072.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67a50982bb21d088/698879ea3c163950a345ba24/502435072.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Last Minute Shoppers Hit NYC Stores On December 24th","caption":"Last Minute Shoppers Hit NYC Stores On December 24th","creditText":"Kena Betancur—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4188070/star-wars-the-force-awakens-toys-700-million-2015/","name":"Star Wars Toys Brought in $700 Million in 2015"}}]}] ```