--- title: Sarah Palin Boosts Donald Trump in 2016 Presidential Race description: Palin has proven adept at hijacking the "lamestream media" canonical: https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/ author: Jay Newton-Small article:opinion: false article:content_tier: free article:published_time: 2016-01-20T05:30:07.000Z article:modified_time: 2026-08-19T07:46:41.587Z article:section: Politics og:title: How Sarah Palin Compounds the Donald Trump Effect og:description: Palin has proven adept at hijacking the "lamestream media" og:url: https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbb4976404be6c11b/698879bb0a4a2237369c7f7f/ap_134528565092.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3943 og:image:height: 2218 og:image:alt: Sarah Palin Endorses Donald Trump og:type: article twitter:card: summary_large_image twitter:title: How Sarah Palin Compounds the Donald Trump Effect twitter:description: Palin has proven adept at hijacking the "lamestream media" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbb4976404be6c11b/698879bb0a4a2237369c7f7f/ap_134528565092.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How Sarah Palin Compounds the Donald Trump Effect > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Jay Newton-Small](https://time.com/author/jay-newton-small/)  ## Jay Newton-Small Jan 20, 2016 5:30 AM UTC  Former Alaska Gov. Sarah Palin speaks as she endorses Republican presidential candidate Donald Trump at a campaign stop, Jan. 19, 2016, in Ames, Iowa. Former Alaska Gov. Sarah Palin speaks as she endorses Republican presidential candidate Donald Trump at a campaign stop, Jan. 19, 2016, in Ames, Iowa. Al Drago—CQ Roll Call/Congressional Quarterly/AP  by [Jay Newton-Small](https://time.com/author/jay-newton-small/)  ## Jay Newton-Small Jan 20, 2016 5:30 AM UTC Say what you will about her, but Sarah Palin always did have great political timing. Palin’s specialty is upending the news cycle, or “kinda stirring things up a little,” as [she put it in Iowa on Tuesday](http://time.com/4185689/donald-trump-sarah-palin-endorse-2016-election/). Whether it was her [surprise selection](http://content.time.com/time/politics/article/0,8599,1837510,00.html) as the 2008 vice presidential nominee, her [abrupt 2009 resignation](http://content.time.com/time/nation/article/0,8599,1908669,00.html) as governor of Alaska, her declaration that [Obamacare had “death panels”](http://swampland.time.com/2013/09/10/sarah-palin-wont-let-death-panels-die/)—which led to the summer of discontent—or her [endorsement of Donald Trump](http://time.com/4185689/donald-trump-sarah-palin-endorse-2016-election/) for President on Tuesday, Palin has proven adept at hijacking, irking and outraging the “lamestream media,” as she calls them. If there is one politician in the world that Trump, who has thus far defied classification, is most alike, it is Palin. The two harness the same anger that has been brewing in a large swath of the Republican base for years. That spitting resentment was apparent on Tuesday. “No more pussyfooting around. … Are you ready for the leader to make America great again?” she asked a roaring crowd at Iowa State University, with Trump standing next to her grinning like the Cheshire cat. “Are you ready to stump for Trump? I’m here to support the next president of the United States—Donald Trump.” [Some will say](https://twitter.com/MarkHalperin/status/689611361920405504) Palin won’t help Trump much. She has, after all, faded from the public eye in recent years as her stunts grew less political and more profitable. She’s also a polarizing figure whom many in the GOP disdain. Not to mention her family messes: her daughter’s [two children out of wedlock](http://www.foxnews.com/entertainment/2015/12/24/bristol-palin-announces-birth-second-child-939211125/), [bar brawls](http://nypost.com/2014/09/12/palin-family-involved-in-drunken-house-party-brawl-reports/) in Alaska and just Monday [her son Track was reportedly arrested for domestic violence](http://gawker.com/track-palin-was-charged-with-assault-last-night-1753857153). But the naysayers [misunderestimate](http://www.urbandictionary.com/define.php?term=misunderestimate) Palin’s unique appeal—and that of her chosen heir, Trump. In a normal election year, Donald Trump’s three marriages and his casinos would discount him amongst the social conservative, largely evangelical Iowa Republican primary electorate. But this is a base that isn’t looking for a peacetime nominee. They’re looking for a wartime nominee and the enemy is Washington. If battle with the establishment is your goal, there is no greater ally than Palin, who has made a very lucrative career out of being the bane of the Grand Old Party’s existence. Just ask Texas Sen. Ted Cruz, who, Trump noted in the news release announcing Palin’s endorsement, once said that he “would not be in the United States Senate were it not for Gov. Sarah Palin. … She can pick winners.” Cruz is vying for the anti-establishment mantle and in recent weeks overtook Trump in Iowa polls. Palin’s endorsement comes the same day that Iowa Gov. Terry Branstad, once an establishment man who got elected, in part, with Palin’s help, [said he hopes Cruz is defeated in Iowa](http://time.com/4185696/iowa-gov-wants-ted-cruz-defeated/). **MORE** [Ted Cruz’s Terrible Tuesday](http://time.com/4186310/ted-cruz-terry-branstad-sarah-palin/) Palin’s endorsement could help reassure conservatives wavering over Trump’s somewhat liberal record and, as Cruz put it in the last debate, his “New York values.” And, as Palin herself noted, she brings even more heightened attention, media coverage and notoriety to Trump’s campaign, which has hardly been lacking for any of those things. Her campaign events with Trump will vastly overshadow those of any other candidate for the rest of the week. “Mr. Trump, you’re right. Look back in the press box. Heads are spinning. Media heads are spinning,” Palin said with glee, circling her right index finger around. “This is going to be so much fun.” Fun is probably not the word much of the Republican Party, including rival Cruz, might use. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/"},"headline":"How Sarah Palin Compounds the Donald Trump Effect","datePublished":"2016-01-20T05:30:07.000Z","dateModified":"2026-08-19T07:46:41.587Z","description":"Palin has proven adept at hijacking the \"lamestream media\"","url":"https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/","keywords":["2016 Election","2016 Election"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbb4976404be6c11b/698879bb0a4a2237369c7f7f/ap_134528565092.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jay Newton-Small","jobTitle":null,"url":"https://time.com/author/jay-newton-small/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbb4976404be6c11b/698879bb0a4a2237369c7f7f/ap_134528565092.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Sarah Palin Endorses Donald Trump","caption":"Sarah Palin Endorses Donald Trump","creditText":"Al Drago—CQ Roll Call/Congressional Quarterly/AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4186428/donald-trump-sarah-palin-endorsement-2016-election/","name":"How Sarah Palin Compounds the Donald Trump Effect"}}]}] ```