TIME Fast Food

McDonald’s ‘Latest Fry Innovation’ Is Either Genius or Insane

McChoco Potato
McDonald's McChoco Potato


Brace yourselves, french fry fans. McDonald’s has something new up its sleeve.

The company on Tuesday introduced the “McChoco Potato,” which are just like regular fries, but “drizzled with two types of chocolate sauces — chocolate with cacao flavor and white milk chocolate.”

Sounds delicious? Frightening? Deliciously frightening? You decide. But you’ll have to take quite the journey to try the McChoco Potato, which is available for a limited time only in Japan. It’s the latest in a long line of downright weird foodstuffs that fast food joints have introduced in Asia to gin up sales.

Meanwhile, McDonald’s is reportedly considering selling off a sizable chunk of its stake in its Japanese subsidiary amid flagging sales.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team