--- title: Super Bowl 50: Most Shared Ads by Unruly description: 10 most shared super bowl ads of all time according to Unruly the video ad tech company. canonical: https://time.com/4177155/super-bowl-ads-most-shared/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-01-12T22:54:05.000Z article:modified_time: 2026-08-04T07:47:45.134Z og:title: Watch the 10 Most-Shared Super Bowl Ads og:description: The force is still with Volkswagen og:url: https://time.com/4177155/super-bowl-ads-most-shared/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch the 10 Most-Shared Super Bowl Ads twitter:description: The force is still with Volkswagen twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch the 10 Most-Shared Super Bowl Ads > Sponsored content. Supplied in partnership with TIME. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=59bd83f0-4fe7-4bfa-b9dd-9ca62cb3c7e9&cr=time-nl-network-2026q3-v1)  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 12, 2016 10:54 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 12, 2016 10:54 PM UTC Unruly, a company that tracks and analyzes statistics on viral videos, has released a list of the “most-shared” SuperBowl ads on social media. The firm compiled the roundup based on the number of times that a link to the video’s URL is shared on Twitter (in terms of tweets and retweets) and Facebook (in terms of likes, comments, and timeline shares), according to a spokesperson. Number 1 on the list with 5.3 million shares is no surprise: [Volkswagen’s 2011](http://content.time.com/time/specials/packages/article/0,28804,2046668%5F2046615%5F2046617,00.html) _Star Wars-_inspired spot “The Force,” featuring a kid dressed as Darth Vader repeatedly trying to use the Force around the house—and finally succeeding by turning on the 2012 Passat (thanks to his dad, who secretly unlocks it from the kitchen). In addition to being known as [the most-shared Super Bowl Ad of all-time](http://time.com/3685708/super-bowl-ads-vw-the-force/), it has been called the second most-shared TV commercial ever. That’s because VW’s ad agency Deutsch decided to put out the commercial before game day, setting a new precedent for advertisers, who now feel compelled to queue up social media marketing campaigns weeks [before the big event](http://time.com/3685708/super-bowl-ads-vw-the-force/). See how many of the most shared ads you remember gearing up for Super Bowl 50 on February 7. ### 10\. Volkswagen 2011 “The Force” (5.3 million): ### 9\. Budweiser 2002 [Aired once](http://business.time.com/2014/02/01/the-9-best-super-bowl-beer-commercials-ever/slide/911-tribute-2002-budweiser/) during the 2002 Super Bowl — and was re-made for the 10th anniversary in 2011 (3.5 million): ### 8\. Budweiser 2013 A Clydesdale horse grows up and gallops away from its owner (2.9 million): ### 7\. Budweiser 2015 The emotional rollercoaster of losing a puppy and then finding it (2.5 million): ### 6\. Budweiser 2014 On the joys of adopting a puppy (2 million): ### 5\. Ram Trucks 2013 Radio announcer Paul Harvey narrated the commercial [“Farmer”](http://newsfeed.time.com/2013/02/04/the-best-and-worst-super-bowl-commercials-of-2013/slide/ram-trucks/) (1.9 million): ### 4\. Fast & Furious 2013 A special _Fast & Furious 6_ trailer (1.5 million): ### 3\. Chevrolet 2012 OK Go playing “Needing/Getting” on more than [1,157](http://okgo.net/forum/#/discussion/120870/needing-getting-video-thread) homemade instruments (1.34 million): ### 2\. Paramount 2015 A special _Furious 7_ trailer (1.31 million): ### 1\. Volkswagen 2012 The automaker’s canine rendition of Darth Vader’s “The Imperial March” (0.9 million shares): ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4177155/super-bowl-ads-most-shared/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4177155/super-bowl-ads-most-shared/"},"headline":"Watch the 10 Most-Shared Super Bowl Ads","datePublished":"2016-01-12T22:54:05.000Z","dateModified":"2026-08-04T07:47:45.134Z","description":"The force is still with Volkswagen","url":"https://time.com/4177155/super-bowl-ads-most-shared/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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