--- title: Star Wars: J.J. Abrams Slams 'Preposterous' Lack of Rey Toys description: Says its "wrong that the main character of the movie is not well represented" canonical: https://time.com/4174150/j-j-abrams-rey-toys-star-wars-the-force-awakens/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2016-01-09T18:11:41.000Z article:modified_time: 2026-08-04T07:56:35.144Z article:section: Entertainment og:title: Star Wars Director Slams 'Preposterous' Lack of Rey Toys og:description: He says its "wrong that the main character of the movie is not well represented" og:url: https://time.com/4174150/j-j-abrams-rey-toys-star-wars-the-force-awakens/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6a53e9080d6b0b75/6988784e428a9e5b22cd0dd0/star-wars-the-force-awakens_oyxdp71.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: star-wars-the-force-awakens_OYxDp7 og:type: article twitter:card: summary_large_image twitter:title: Star Wars Director Slams 'Preposterous' Lack of Rey Toys twitter:description: He says its "wrong that the main character of the movie is not well represented" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6a53e9080d6b0b75/6988784e428a9e5b22cd0dd0/star-wars-the-force-awakens_oyxdp71.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # J.J. Abrams Slams 'Preposterous' Lack of Rey Toys for _Star Wars: The Force Awakens_ > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Star Wars Behind the Scenes: On Set With Daisy Ridley [Watch (HLS stream): Star Wars Behind the Scenes: On Set With Daisy Ridley](https://cdn.jwplayer.com/manifests/SKR5bths.m3u8) (0:58)  _Published 2015-12-03. OnSet-Daisy Ridley-v2_ by [Natalie Abrams / EW](https://time.com/author/entertainment-weekly/) ## Natalie Abrams / EW Jan 9, 2016 6:11 PM UTC  Daisy Ridley as Rey in Star Wars: The Force Awakens Daisy Ridley as Rey in Star Wars: The Force AwakensLucasfilm by [Natalie Abrams / EW](https://time.com/author/entertainment-weekly/) ## Natalie Abrams / EW Jan 9, 2016 6:11 PM UTC Good news, _Star Wars_ fans: Director J.J. Abrams is just as upset about the lack of Rey toys as fans are. In recent weeks, _Star Wars_ fans have been vocal about the apparent underrepresentation of leading character Rey (Daisy Ridley), and by extension other female characters, in tie-in toys and merchandise. Many tweeted complaints featuring the hashtags #WheresRey and #WhereIsRey. In fact, after [fan outcry](http://www.ew.com/article/2016/01/04/star-wars-monopoly-game-criticized-wheres-rey) that Rey was not included in the _Force Awakens_\-themed Monopoly, Hasbro [announced](http://www.ew.com/article/2016/01/05/star-wars-monopoly-game-adding-rey) it would be adding her in an updated version of the game. Though some believed the lack of Rey merchandise was due to Abrams’ known aversion to spoilers — like, say, if a toy depicted Rey holding the famed lightsaber — but the prolific director debunked that theory at the Television Critics Association’s press tour while he was promoting [his Hulu project, _11.22.63_](http://www.ew.com/article/2016/01/09/jj-abrams-jfk-franco-trailer). “I wish I had more details about merchandising and the schedule,” he said. “I’m learning things as you are. I will say that it seems preposterous and wrong that the main character of the movie is not well represented in what is clearly a huge piece of the _Star Wars_ world in terms of merchandizing, so I would argue — I read that she wasn’t in the Monopoly game and was quickly making phone calls about this because if it were true — and it _is_ true, now Hasbro of course has said they’re going to put Rey in — it doesn’t quite make sense why she wouldn’t be there. She’s somewhat important in the story.” An understatement to say the least. Rey has become a beacon for the largest _Star Wars_ installment, now a role model for the new and old generation of _Star Wars_ fans alike. Read much more about Rey’s impact [here](http://www.ew.com/article/2015/12/22/star-wars-force-awakens-rey). _This_ [_article_](http://www.ew.com/article/2016/01/09/jj-abrams-star-wars-force-awakens-rey-toys) _originally appeared on_ [_EW.com_](http://www.ew.com/article/2016/01/09/jj-abrams-star-wars-force-awakens-rey-toys) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4174150/j-j-abrams-rey-toys-star-wars-the-force-awakens/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4174150/j-j-abrams-rey-toys-star-wars-the-force-awakens/"},"headline":"J.J. 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