--- title: State of the Union: Why Barack Obama Will Get Low Ratings description: Ratings have been going down for years. canonical: https://time.com/4173599/state-of-the-union-tv-ratings-social-media/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-01-12T21:56:49.000Z article:modified_time: 2026-10-05T08:40:42.108Z article:section: Politics og:title: Why Fewer People Will Watch Obama's Last State of the Union og:description: Ratings have been going down for years og:url: https://time.com/4173599/state-of-the-union-tv-ratings-social-media/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6cb43b78b6185fcb/698878d5bc6cfcdc573db365/state-union-prep.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: A worker installs lights in the Capitol's Statuary Hall in preparation for State of the Union address, January 12, 2016. og:type: article twitter:card: summary_large_image twitter:title: Why Fewer People Will Watch Obama's Last State of the Union twitter:description: Ratings have been going down for years twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6cb43b78b6185fcb/698878d5bc6cfcdc573db365/state-union-prep.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Why Fewer People Will Watch Obama's Last State of the Union > Sponsored content. 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Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=6bb2cd5c-6781-4e7b-870f-240288a70b74&cr=time-nl-dcbrief-2026q3-v1) ## Video: 7 Years of the State of the Union Addresses [Watch (HLS stream): 7 Years of the State of the Union Addresses](https://cdn.jwplayer.com/manifests/xde7N2Ku.m3u8) (2:43)  _Published 2016-01-08_ by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Jan 12, 2016 9:56 PM UTC by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Jan 12, 2016 9:56 PM UTC Whatever he says Tuesday night, the state of President Obama’s Nielsen ratings won’t be strong. As the President prepares to give his annual State of the Union address one last time, he’ll likely score among the lowest viewership he’s had during his Administration and far below the numbers seen by Bill Clinton and George W. Bush. There’s not much Obama can do about it, either. State of the Union ratings have been dropping steadily as Americans have vastly more entertainment options on a Tuesday night in January than they did in years past. Obama’s 2015 State of the Union was viewed by 31.7 million people, according to Nielsen ratings data. That’s not bad—roughly akin to Monday’s college football championships—but it was below the 45.4 million who watched Bush’s second-to-last State of the Union or the 43.5 million who watched Clinton’s second-to-last. In general, presidents get the best ratings during their first addresses to a joint session of Congress—which is technically not considered a State of the Union address but looks basically the same—and when they have something big to say, such as Bush’s 2003 State of the Union, when he discussed the impending war with Iraq. At the same time, the State of the Union is no longer simply a televised speech to Congress. Last year, the White House posted the text of the speech on Medium, a blog publishing platform. This year, it’s posting behind-the-scenes videos on Snapchat, a video messaging app popular with millennials. **Read More:** [_Obama Seeks to Define Legacy in Final State of the Union_](http://time.com/4176658/barack-obama-final-state-union-analysis/) “We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways.”White House chief digital officer Jason Goldman in a [post](https://medium.com/@Goldman44/meeting-people-where-they-are-9e396744bc43#.3eqz4fimh) on Medium. “We believe that by ‘broadcasting’ the State of the Union across social media and streaming video platforms we are helping American citizens connect to the government that serves them.” Nielsen estimates that 9.7 million people saw one or more of the 2.6 million tweets sent about the 2015 State of the Union. This number is up from the 2010 figures, in the early stages of Twitter’s growth to become a behemoth of social messaging, when users posted 313,000 tweets using the hashtag #SOTU. ## Transcript [00:00] [ SOUND ] [00:02] Mr. Speaker, the President of the United States! [00:05] [ APPLAUSE ] You don't need to hear another list of [00:08] statistics to know that our economy is in crisis because [00:12] you live it every day. That's why I've asked Vice [00:14] President Biden to lead a tough, unprecedented [00:17] oversight effort. Because nobody messes with Joe. We [00:21] will rebuild. Jobs must be our number one focus in [00:24] 2010. Last week, the Supreme Court reversed a [00:27] century of law that I believe will open the flood gates [00:31] for special interests, [ APPLAUSE ] Including foreign [00:34] corporations, to spend without limit in our elections. [00:37] [ APPLAUSE ] [ APPLAUSE ] Two years after the worst [00:39] recession most of us have ever known, the stock [00:42] market has come roaring back. Corporate profits are [00:45] up. The economy is growing again. The state of our [00:49] union is getting stronger. And we've come [00:53] too far to turn back now. We got rid of one rule from [00:56] 40 years ago, that. Could have forced some dairy [00:59] farmers to spend $ 10, 000 a year proving that they [01:02] could contain a spill, because milk was somehow [01:05] classified as an oil. With a rule like [01:10] that it was worth crying over spilt milk. [ LAUGH ] [01:14] [ APPLAUSE ] [01:16] Now together We have cleared away the rubble [01:20] of crisis. Gabby Giffords deserves a vote, the families [01:23] of Newtown deserve a vote, and the countless other [01:24] communities ripped open by gun violence, they [01:24] deserve a simple vote. In [01:33] the short time that I've been in Washington, nothing has [01:35] frustrated me more than false choices like the one the [01:38] president laid out. [ SOUND ] [ APPLAUSE ] For [01:47] the first time in over a decade, business leaders [01:51] around the world have declared that China's no longer [01:54] the world's number one place to invest. America is. [01:56] [ APPLAUSE ] [ APPLAUSE ] Now, one [02:01] of the biggest factors in bringing more jobs back is our [02:04] commitment to American energy. Our economy is [02:07] growing and creating jobs at the fastest pace since [02:10] 1999. I've seen something like gay marriage go from a [02:13] wedge issue used to drive us apart to a story of [02:16] freedom across our country. I have no more campaigns [02:20] to run. My only agenda [ APPLAUSE ] [02:27] I know because I won both of them. [02:31] My only agenda for the next two years is [02:35] the same as the one I've had since the day I swore an [02:37] oath on the steps of this capital. To do what I believe [02:41] is best for America. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/"},"headline":"Why Fewer People Will Watch Obama's Last State of the Union","datePublished":"2016-01-12T21:56:49.000Z","dateModified":"2026-10-05T08:40:42.108Z","description":"Ratings have been going down for years.","url":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/","keywords":["state of the union","Barack Obama","White House","State of the Union 2016"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6cb43b78b6185fcb/698878d5bc6cfcdc573db365/state-union-prep.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6cb43b78b6185fcb/698878d5bc6cfcdc573db365/state-union-prep.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A worker installs lights in the Capitol's Statuary Hall in preparation for State of the Union address, January 12, 2016.","caption":"A worker installs lights in the Capitol's Statuary Hall in preparation for State of the Union address, January 12, 2016.","creditText":"Tom Williams—CQ-Roll Call,Inc.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/tag/state-of-the-union/","name":"state of the union"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/","name":"Why Fewer People Will Watch Obama's Last State of the Union"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"7 Years of the State of the Union Addresses","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/xde7N2Ku/poster.jpg?width=720","uploadDate":"2016-01-08T16:50:33.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/xde7N2Ku.m3u8","embedUrl":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/","duration":"PT2M43S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4173599/state-of-the-union-tv-ratings-social-media/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```