--- title: A Vegan 'Butcher Shop' Is Opening in Minnesota description: Started by a man named Kale canonical: https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2016-01-07T21:00:40.000Z article:modified_time: 2026-05-11T04:46:44.183Z og:title: A Vegan 'Butcher Shop' Is Opening In Minnesota og:description: Started by a man named Kale og:url: https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: A Vegan 'Butcher Shop' Is Opening In Minnesota twitter:description: Started by a man named Kale twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # A Vegan 'Butcher Shop' Is Opening in Minnesota > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jan 7, 2016 9:00 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jan 7, 2016 9:00 PM UTC Minneapolis is about to become home to an oxymoronic shop called [ The Herbivorous Butcher](http://www.theherbivorousbutcher.com/), which aims to be the first vegan butcher shop in America. Started by siblings Aubry and Kale—yes, Kale—Walch, the butcher shop will sell the “small-batch, locally-sourced, all-natural meat alternatives” that it has become known for since it started selling its “cruelty-free meat and cheese alternatives” at the Minneapolis Farmers Market in June of 2014\. The duo launched a [Kickstarter campaign](https://www.kickstarter.com/projects/1903151005/build-a-vegan-butcher-shop-with-the-herbivorous-bu) to make the move from the farmer’s market to a brick-and-mortar shop.  The Herbivorous Butcher Ryan Strandjord— The Walches believe that meat-free “meat” helps people enjoy the health and environmental benefits of a vegan diet without losing the “flavors, textures, and nutrients” of meat and dairy, “so you never feel like you’re sacrificing anything for healthy and ethical eating.” The shop is set to open January 23. \[H/T [Thrillist](https://www.thrillist.com/news/nation/a-guy-named-kale-is-about-to-open-a-vegan-butcher-shop)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/"},"headline":"A Vegan 'Butcher Shop' Is Opening in Minnesota","datePublished":"2016-01-07T21:00:40.000Z","dateModified":"2026-05-11T04:46:44.183Z","description":"Started by a man named Kale","url":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","keywords":["Newsfeed","diet","meat","Vegan","food and drink"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","name":"A Vegan 'Butcher Shop' Is Opening in Minnesota"}}]}] ```