'Thank you' in different languages ivosar/Getty Images/iStockphoto

A Controversial Ad for a Wearable Translator Is Causing Internet Outrage

Jan 07, 2016

A Japanese tech company called Logbar has chosen a controversial way to advertise its new wearable translator, Ili. The basic premise of Ili is that the user can speak into it in English, Chinese or Japanese, and it will reproduce the words in any of those three languages, according to Buzzfeed. It's a seemingly inoffensive product. However, the commercial that Logbar released for the device features its spokesman, Dean, using Ili to ask random women on the streets of Tokyo to kiss him.

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The Gaijin Pot Facebook page posted the video on Wednesday with the caption, "Japanese company creates innovative new translation product. Decides to market it using the most cringeworthy video possible." That version has now been viewed over 2.6 million times and shared over 51,000 times, and has sparked a dialogue about the nature of the ad.

ili Wearable Translator

Japanese company creates innovative new translation product. Decides to market it using the most cringeworthy video possible.

Posted by GaijinPot on Wednesday, January 6, 2016

Many were impressed with the product but weirded out by the ad itself.


This is a super creepy way to advertise something awesome

Posted by Lora Lee Pettit on Thursday, January 7, 2016


Awesome..... creepy way to display it.

Posted by Dwayne Adams on Thursday, January 7, 2016

While others could only focus on the how creepy they found the clip.



Hmm now you can be creepy in any language.

Posted by Ryan Cheung on Thursday, January 7, 2016

would be great if this guy died, if i'm honest

Posted by Sam Diss on Thursday, January 7, 2016

Jesus fuck, Logbar.You make one of the most incredible pieces of technology in years and your advertisement for it is...

Posted by Benjamin L Stone on Thursday, January 7, 2016

Only time will tell how this marketing strategy will play out for the company.

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