--- title: Hypnos Hooide: A Sweatshirt With an Inflatable Hood description: Hypnos Hoodie is a sweatshirt with an inflatable hood on Kickstarter canonical: https://time.com/4166941/inflatable-hoodie-kickstarter/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-01-04T22:58:09.000Z article:modified_time: 2026-10-05T08:40:36.392Z og:title: This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter og:description: Talk about a sleeper hit! og:url: https://time.com/4166941/inflatable-hoodie-kickstarter/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=432&quality=75&auto=webp&crop=16:9 og:image:width: 432 og:image:height: 243 og:image:alt: hoodie-sweatshirt-hypnos og:type: article twitter:card: summary_large_image twitter:title: This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter twitter:description: Talk about a sleeper hit! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=432&quality=75&auto=webp&crop=16:9 ---  # This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=f7f372fa-4410-4091-bf42-99be504b93a2&cr=time-nl-network-2026q3-v1) ## Video: Hypnos Hoodie: Sweatshirt With Inflatable Hood [Watch (HLS stream): Hypnos Hoodie: Sweatshirt With Inflatable Hood](https://cdn.jwplayer.com/manifests/e97WmuYd.m3u8) (2:23)  _Published 2016-01-04. Hypnos Hoodie: Sweatshirt With Inflatable Hood_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 4, 2016 10:58 PM UTC Hypnos Hoodie: Sweatshirt With Inflatable Hood  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 4, 2016 10:58 PM UTC Thanks to people who would like to be able to nap anytime, anywhere, a crowdsourcing campaign for a sweatshirt with an inflatable hood has raised more than $60,000 — more than double its $30,000 goal — since it launched on Kickstarter in November. Backers who pledged $49 are expected to get their items by the end of March, while the retail price for customers who order after inventory arrives will be somewhere between $59-$100, according to the “Hypnos Hoodie” co-founder Josh Woodle of Los Angeles. Above is a rather dramatic commercial for The Hypnos Hoodie, featuring puns like “we believe that we truly can elevate small aspects of life.” The item is similar to 2013’s [“Travel HoodiePillow,”](http://newsfeed.time.com/2013/06/12/this-exists-the-hoodie-neck-pillow/) an inflatable [neck pillow](http://www.travelandleisure.com/style/travel-accessories/best-travel-pillows) made out of sweatshirt material that boasted adjustable drawstrings. ## Transcript [00:00] [ MUSIC ] [00:06] We believe that we truly can elevate small aspects of [00:10] life. We believe that we can increase efficiency [00:14] of our down time. No tricks, no gimmicks, we're [00:17] focused on one thing. And we do one thing the best [00:22] that we can possibly do it. We make hoods [00:26] become pillows. So we've comprised a team of creative [00:30] professionals dedicated to making products that [00:33] challenge our conventional ideas about modern [00:35] fashion. We just so happen to make hoodies. We [00:40] specifically engineered the hood size to conceal the [00:43] inflatable so no one can tell that there's something [00:45] inside when it's inflated. What are three things that [00:49] make a great hoodie? Fabric, fit and function. And [00:54] we perfected all three. [ SOUND ] We worked for [00:57] months with engineers on the perfect shape [01:02] of the cushion to place inside the hood. Making sure [01:05] that it was the perfect design and perfect blend of [01:08] cushion and sweatshirt. And we've done our best to [01:11] merge The two, to become one. This [01:15] is a product that a lot of people need in [01:20] their daily lives. Because of how busy things get, and [01:23] how work takes our time away. But, we all have spare [01:26] moments during the day where, we can get a little bit [01:30] of sleep in. We can rest ourselves. It's giving the gift of [01:34] sleep to people. We can be there for [01:38] those moments that matter, and that's what this [01:41] product is all about. We've spent two years working on [01:45] this, and we are finally in the final stages of ordering [01:49] production. [ MUSIC ] Now, in order to keep the price [01:51] down, and to bring this product to market. We have to [01:55] order large amounts of minimums required by fabric [01:59] companies and production companies and that's [02:01] where we need your help. By preselling the sweatshirts [02:05] and donating them, this will help us satisfy our [02:07] minimums and get the products to you and soon as [02:09] possible. It'll also help [02:13] us continue dreaming. 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