A super PAC supporting Texas Sen. Ted Cruz’s presidential campaign is blasting Florida Sen. Marco Rubio’s attitude toward foreign policy in a new ad appearing on Snapchat.
The 10-second spot by Keep the Promise I, one of a network of similarly named outside groups backing Cruz, juxtaposes the fight against ISIS and the need to stand up to Iran with a humorous video spot released by Rubio’s campaign before one of last year’s debates in which he was discussing his fantasy football picks.
“Yeah, I know I have a debate, but I’ve got to get this fantasy football thing right,” Rubio says in the video.
The Snapchat video a slice of a longer 30-second ad which will air on television and stream online as part of a $1 million effort in Iowa, New Hampshire, and South Carolina.
While Cruz has made inroads with evangelical voters, he and Rubio are battling for the support of many of the same conservative voters across the country. And with similar foreign policy credentials—both are senators—the need to differentiate on style matters as much as substance.
“Keep the Promise has had immense success through our targeted digital efforts without having to rely on expensive television ad buys that other super PACs have thrown money towards with nothing to show for them,” Kellyanne Conway, the GOP pollster and president of Keep the Promise I said in a statement. “New voters in key demographics will be reached through our new campaign as we utilize the latest technology and popular apps to advance the message that the nation needs an experienced leader who can be trusted to keep Americans safe, stop terrorists and destroy ISIS — not someone who gambles with our national security, misses key votes and stands with Chuck Schumer and Barack Obama to advance amnesty.”
Here’s the full-length version:
And here’s the original Rubio ad: