TIME Media

Netflix Is Tricking Kids Into an Early Bedtime This New Year’s


How to use the streaming service's "countdown"

On New Year’s Eve, sometimes parents just want to relax, spend time with their significant other, or cheers to a toast with friends. But getting the little ones to sleep before the ball drops can be difficult — which is why Netflix is offering parents a tool that can help.

The streaming service is launching six new kid-oriented specials just for New Year’s Eve. The new programs count down to “midnight” and feature characters such as Oona and Baba from Puffin Rock, Inspector Gadget, and Care Bears & Cousins, among others. The kids can choose which special they’d like to watch, and parents can choose to run the countdown at any time, even if it’s hours before actual midnight.

Read more: 8 Netflix tricks you just can’t live without

Netflix launched a similar special last year in which King Julien, the lemur from Madagascar, welcomed children into the “new year” with his own countdown. Now, with a survey from Netflix indicating that 58% of parents worldwide are looking to tuck in the kids before midnight on New Year’s, the company has expanded that idea.

Nearly half of parents in the United States, United Kingdom, Canada and Australia want to tuck their kids in by 9 p.m., according to Netflix’s research. And 41% of parents in the United States are already planning to use some sort of countdown special to trick kids into shutting the lights before midnight.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team