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title: Raccoon Steals From Doughnut Shop: Viral Video
description: You&#x27;ll notice this creatures makes pretty much no effort to be stealthy and just totally goes for it.
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# Bold Raccoon Emerges From Ceiling, Helps Himself to a Doughnut

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<!-- video src="https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8" -->
## Video: 5 Elements of A Viral Video

[Watch (HLS stream): 5 Elements of A Viral Video](https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8) (1:31)

![5 Elements of A Viral Video](https://cdn.jwplayer.com/v2/media/vgQtqA8c/poster.jpg?width=720)

_Published 2015-06-22. 5 Elements of A Viral Video_


by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 30, 2015 4:20 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 30, 2015 4:20 PM UTC

If [Noted Doughnut Licker](http://time.com/3956709/ariana-grande-charges-licking-donut-doughnut/) Ariana Grande and [Noted Internet Hero](http://time.com/4043383/rat-pizza-slice-subway/) Pizza Rat had a baby, it would be this raccoon. He popped out of the ceiling at a doughnut shop, and surveyed the delicious pastries before carefully lowering himself onto the shelves. Behold:

You’ll notice this creatures makes pretty much no effort to be stealthy and just totally goes for it. You’ll also notice that the people filming this event — most likely employees — are utterly delighted by this.

“He is doing it. Yes! This is incredible,” they say. They’re rooting for the raccoon, giggling with delight and cheering him on as he manages to get an entire doughnut into his little mouth.

Stay tuned just in case the raccoon pulls an Ariana Grande and posts [an apology video](http://time.com/3952415/ariana-grande-apologizes-licking-donuts/) on YouTube.


## Transcript

[ NOISE ] What makes a video go viral? Here's our guess. Mishka, I love you. [ NOISE ] Number one, cute animals. [ LAUGH ] Charlie, Charlie bit me. [ MUSIC ] [ FOREIGN ] [ MUSIC ] [ UNKNOWN ], we're going to Disneyland. Oh, my god. Number two, cute kids. [ MUSIC ] [ MUSIC ] [ MUSIC ] Number 3, remixes. [ MUSIC ] Whoa, oh my God, oh my God. [ LAUGH ] Oh my God. Whoo. Number four, spontaneity. Look at all those Number five. Cute kids and cute animals. Put this all together and it will certainly end up on your Facebook feed. [ MUSIC ]

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