--- description: Oprah Winfrey released a new Weight Watchers commercial and it is creating an online emotional outpouring. title: Oprah's New Weight Watchers Ad Is Sending the Internet on an Emotional Roller Coaster image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9303abe60589e729/69887723f887dc061ae93eeb/oprah-weight-watchers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Oprah's New Weight Watchers Commercial Is Sending the Internet on an Emotional Roller Coaster  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Dec 29, 2015 9:43 PM CUT  Oprah Winfrey on stage during her An Evening With Oprah tour on December 2, 2015 in Melbourne, Australia. Oprah Winfrey on stage during her An Evening With Oprah tour on December 2, 2015 in Melbourne, Australia.Scott Barbour/Getty Images  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Dec 29, 2015 9:43 PM CUT [Oprah Winfrey](http://time.com/4135218/oprah-memoir-the-life-you-want/ "undefined")’s new Weight Watchers commercial is creating an emotional outpouring online. In the ad — Winfrey’s first since [announcing her involvement with the company](http://time.com/4079102/oprah-weight-watchers-profit/ "undefined") back in October — the 61-year-old media mogul talks candidly about her struggle with [weight loss](http://time.com/4131577/weight-loss-snacks/ "undefined"). “Inside every overweight woman is a woman she knows she can be. Many times you look in the mirror and you don’t even recognize your own self because you got lost, buried in the weight that you carry,” she says. “Nothing you’ve ever been through is wasted. So every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?’” After the commercial debuted on Christmas Eve, many people took to Twitter to express their feelings about it. > [](https://twitter.com/hunterjonez28/status/681130817762902016) > [](https://twitter.com/amandabell83/status/681200179219939328) > [](https://twitter.com/KPMemphis10/status/680932437111640064) > [](https://twitter.com/cmiahmarie/status/680798327298850816) Some said they were moved to tears. > [](https://twitter.com/justapieceofsky/status/681161988286889987) > [](https://twitter.com/emilytherapper/status/681638049214803969) We only wish we could motivate ourselves half as well as Oprah does. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4163543/oprah-weight-watchers-commercial-making-internet-emotional/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4163543/oprah-weight-watchers-commercial-making-internet-emotional/"},"headline":"Oprah's New Weight Watchers Commercial Is Sending the Internet on an Emotional Roller Coaster","datePublished":"2015-12-29T21:43:25.000Z","dateModified":"2026-04-13T07:28:10.958Z","description":"It has people in tears","url":"https://time.com/4163543/oprah-weight-watchers-commercial-making-internet-emotional/","keywords":["Newsfeed","celebrities","twitter","commercials","Oprah","Oprah Winfrey","Ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9303abe60589e729/69887723f887dc061ae93eeb/oprah-weight-watchers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9303abe60589e729/69887723f887dc061ae93eeb/oprah-weight-watchers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"An Evening With Oprah - Melbourne","caption":"Oprah Winfrey on stage during her An Evening With Oprah tour on December 2, 2015 in Melbourne, Australia.","creditText":"Scott Barbour/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4163543/oprah-weight-watchers-commercial-making-internet-emotional/","name":"Oprah's New Weight Watchers Commercial Is Sending the Internet on an Emotional Roller Coaster"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The Truth About Fat","description":"When you want to lose weight or get healthy, what is the first thing you would normally cut from your diet? 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