--- description: Justin Bieber met viral sensation “Fashion Santa” and snapped a selfie with the white-bearded Canadian model at a Toronto mall title: ‘Fashion Santa’ Snaps Selfie with Justin Bieber at Canadian Mall image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [celebrities](/tag/celebrities/) ## celebrities Update your preferences in [Account Settings](/account/preferences/) Close # ‘Fashion Santa’ Snaps Selfie with Justin Bieber at Canadian Mall  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan Update your preferences in [Account Settings](/account/preferences/) Close Dec 23, 2015 12:03 AM CUT  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan Update your preferences in [Account Settings](/account/preferences/) Close Dec 23, 2015 12:03 AM CUT Justin Bieber met viral sensation “Fashion Santa” and [snapped a selfie](https://www.facebook.com/Yorkdale/photos/a.159937619903.114995.137037229903/10153805955059904/?type=3&theater "undefined") with the white-bearded Canadian model at a Toronto mall on Saturday. “It’s true! Celebs shop at #Yorkdale! Can you #beliebe it?! Justin Bieber + #YorkdaleFashionSanta,” the Yorkdale Shopping Centre wrote on Facebook. The viral sensation, [whose real name is Paul Mason](http://time.com/4139865/fashion-santa/ "undefined"), is helping the Yorkdale mall raise money for charity. For every selfie taken with him that’s posted on social media under the hashtag #YorkdaleFashionSanta, the shopping center will donate $1 to the SickKids Foundation. The modern-day and skinny Kris Kringle has made the mall a popular destination after his ad campaign went viral. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4159665/fashion-santa-justin-bieber/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4159665/fashion-santa-justin-bieber/"},"headline":"‘Fashion Santa’ Snaps Selfie with Justin Bieber at Canadian Mall","datePublished":"2015-12-23T00:03:51.000Z","dateModified":"2026-03-31T09:01:29.768Z","description":"Beliebe it","url":"https://time.com/4159665/fashion-santa-justin-bieber/","keywords":["celebrities"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Chan","jobTitle":null,"url":"https://time.com/author/melissa-chan/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4159665/fashion-santa-justin-bieber/","name":"‘Fashion Santa’ Snaps Selfie with Justin Bieber at Canadian Mall"}}]}] ```