--- description: Elections are decided by the voters who show up title: The Key to Getting Out the Vote in 2016 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close # The Key to Getting Out the Vote in 2016 by [Michael Scherer](/author/michael-scherer/) ## Michael Scherer Update your preferences in [Account Settings](/account/preferences/) Close Dec 21, 2015 8:17 PM CUT by [Michael Scherer](/author/michael-scherer/) ## Michael Scherer Update your preferences in [Account Settings](/account/preferences/) Close Dec 21, 2015 8:17 PM CUT LATINO VOTE This expanding demographic voted 71% for Barack Obama in ’12. \[The following text appears within a chart. Please see your hard copy for actual chart.\] 23.3m Eligible Latino voters 20m 10 Latino votes cast 0 ’88 ’96 ’04 ’12 Jeb Bush and Marco Rubio argue the GOP must make Latino inroads to win. Fluent Spanish and family roots could help. YOUTH & MINORITY VOTE Obama proved twice that he could get these groups to the polls. Obama’s margin of victory in 2012 among … +23 18-to-29-year-olds +62 Nonwhites IN PERCENTAGE POINTS Hillary Clinton hopes to repeat Obama’s success by talking about gun control, justice reform and college aid. WHITE EVANGELICAL VOTE Churchgoers are a reliable, though static, core of the GOP base. \[The following text appears within a chart. Please see hardcopy or PDF for actual chart.\] Evangelicals who voted Republican 20.3m 22.0m 23.5m ’04 ’08 ’12 BUSH MCCAIN ROMNEY Ted Cruz argues that his hard-right message will bring the roughly half of born-again Christians who don’t vote to the ballot box. NO-TURNOUT VOTE Only 55% of eligible voters cast a ballot in ’12, down from 58% in ’08. \[The following text appears within a chart. Please see your hard copy for actual chart.\] 106m Voting-age population who did not vote ’88 ’96 ’04 ’12 100m 50 0 Donald Trump cites ratings for GOP debates and his TV show The Apprentice to argue he can turn out those who tune out politics. SOURCES: PEW; NEW YORK TIMES; UCSB; CORNELL UNIVERSITY ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4157564/who-turns-out/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4157564/who-turns-out/"},"headline":"The Key to Getting Out the Vote in 2016","datePublished":"2015-12-21T20:17:28.000Z","dateModified":"2026-02-22T13:33:40.118Z","description":"Elections are decided by the voters who show up","url":"https://time.com/4157564/who-turns-out/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"Michael Scherer","jobTitle":null,"url":"https://time.com/author/michael-scherer/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4157564/who-turns-out/","name":"The Key to Getting Out the Vote in 2016"}}]}] ```