--- title: These #StonerSloth Ads Are Being Mocked on Twitter description: The PSA stars a furry oversized sloth canonical: https://time.com/4157044/stoner-sloth-marijuana-ads-australia/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2015-12-21T16:50:30.000Z article:modified_time: 2026-08-04T07:47:48.429Z og:title: Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles og:description: The PSA stars a furry oversized sloth og:url: https://time.com/4157044/stoner-sloth-marijuana-ads-australia/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles twitter:description: The PSA stars a furry oversized sloth twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=25749977-35b4-4406-9fe0-474a519c502f&cr=time-nl-brief-2026q3-v1) ## Video: A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable [Watch (HLS stream): A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable](https://cdn.jwplayer.com/manifests/kzpZPGun.m3u8) (0:46)  _Published 2015-11-11. This is the guy who writes songs about pot, after all._ by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 21, 2015 4:50 PM UTC by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 21, 2015 4:50 PM UTC A new ad campaign aimed at teaching Australian teens the [dangers of marijuana](http://www.stonersloth.com.au/) is being widely mocked on social media—as well as by drug education experts. The Stoner Sloth ads, developed by the New South Wales government, feature an oversized sloth acting foolishly in everyday situations—passing salad instead of salt at the dinner table, sitting alone on a couch at a party—in an effort to keep teens from toking up. But instead, the campaign’s goofy mascot has[ drawn jeers on social media](http://www.bbc.com/news/world-australia-35147121), with the hashtag #stonersloth trending on Twitter. > [](https://twitter.com/HeyBaudelaire/status/678042878396862465) > [](https://twitter.com/edwin%5Fsmith1/status/678191572983279616) > [](https://twitter.com/laureningram/status/678349435760345088) > [](https://twitter.com/JonPiccini/status/678129518645653504) According to [_BBC_](http://www.bbc.com/news/world-australia-35147121), Australia’s National Cannabis Prevention and Information Centre has denounced the campaign. “\[This\] doesn’t reflect NCPIC views on how cannabis harms campaigns should be approached”, the organization’s statement reads. The group said it was involved in early stages of analysis for the campaign, but the government took creative license with the actual ads. Apparently, others have done the same: T-shirts [featuring the sloth’s image](http://www.redbubble.com/people/dreamincolour/works/19529005-pass-the-salt-stoner-sloth?body%5Fcolor=white&country%5Fcode=US&p=t-shirt&print%5Flocation=front&size=medium&style=mens&utm%5Fcampaign=shopping&utm%5Fmedium=google%5Fproducts&utm%5Fsource=google&gclid=Cj0KEQiA496zBRDoi5OY3p2xmaUBEiQArLNnK44g8p5M1-KShwCvh3urEYYMhjqJw3iivIdLPd5CgtoaApmb8P8HAQ) are now available for purchase. Watch a compilation of the ads on [YouTube](https://www.youtube.com/watch?v=7rHm8GbTHyE). ## Transcript Tying a celebrity's name to a brand can be a big deal for marketing. You see it with sportswear and cosmetics all the time. So, who do you want if you're launching a brand new weed? Snoop Dogg, obviously. The rapper just launched his own branch of marijuana called Leafs by Snoop. It's touting itself as the first mainstream brand of marijuana, and it has product lines of leaves It's edibles and concentrates. It's only being sold in Live Well stores in Colorado, right now, but will roll out to other retailers. Since Snoop doesn't live in Colorado, he can't legally own the brand, so, according to The Cannabis, it's owned by Beyond Broadway, which operates Live Well. Marijuana sales continue to rise in Colorado. Sales of recreational weed reached $ 52 million in August and that number combined with sales from medical marijuana adds up to $ 100. 6 million in a month. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/"},"headline":"Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles","datePublished":"2015-12-21T16:50:30.000Z","dateModified":"2026-08-04T07:47:48.429Z","description":"The PSA stars a furry oversized sloth","url":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","keywords":["Newsfeed","Marijuana","Australia","Internet","viral","Ads","Funny"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","name":"Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable","description":"This is the guy who writes songs about pot, after all.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kzpZPGun/poster.jpg?width=720","uploadDate":"2015-11-11T21:29:21.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kzpZPGun.m3u8","embedUrl":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","duration":"PT46S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```