--- title: These #StonerSloth Ads Are Being Mocked on Twitter description: The PSA stars a furry oversized sloth canonical: https://time.com/4157044/stoner-sloth-marijuana-ads-australia/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2015-12-21T16:50:30.000Z article:modified_time: 2026-04-13T07:27:59.960Z og:title: Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles og:description: The PSA stars a furry oversized sloth og:url: https://time.com/4157044/stoner-sloth-marijuana-ads-australia/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles twitter:description: The PSA stars a furry oversized sloth twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles ## Video: A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable [Watch (HLS stream): A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable](https://cdn.jwplayer.com/manifests/kzpZPGun.m3u8) (0:46)  _Published 2015-11-11. This is the guy who writes songs about pot, after all._ by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 21, 2015 4:50 PM UTC by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Dec 21, 2015 4:50 PM UTC A new ad campaign aimed at teaching Australian teens the [dangers of marijuana](http://www.stonersloth.com.au/) is being widely mocked on social media—as well as by drug education experts. The Stoner Sloth ads, developed by the New South Wales government, feature an oversized sloth acting foolishly in everyday situations—passing salad instead of salt at the dinner table, sitting alone on a couch at a party—in an effort to keep teens from toking up. But instead, the campaign’s goofy mascot has[ drawn jeers on social media](http://www.bbc.com/news/world-australia-35147121), with the hashtag #stonersloth trending on Twitter. > [](https://twitter.com/HeyBaudelaire/status/678042878396862465) > [](https://twitter.com/edwin%5Fsmith1/status/678191572983279616) > [](https://twitter.com/laureningram/status/678349435760345088) > [](https://twitter.com/JonPiccini/status/678129518645653504) According to [_BBC_](http://www.bbc.com/news/world-australia-35147121), Australia’s National Cannabis Prevention and Information Centre has denounced the campaign. “\[This\] doesn’t reflect NCPIC views on how cannabis harms campaigns should be approached”, the organization’s statement reads. The group said it was involved in early stages of analysis for the campaign, but the government took creative license with the actual ads. Apparently, others have done the same: T-shirts [featuring the sloth’s image](http://www.redbubble.com/people/dreamincolour/works/19529005-pass-the-salt-stoner-sloth?body%5Fcolor=white&country%5Fcode=US&p=t-shirt&print%5Flocation=front&size=medium&style=mens&utm%5Fcampaign=shopping&utm%5Fmedium=google%5Fproducts&utm%5Fsource=google&gclid=Cj0KEQiA496zBRDoi5OY3p2xmaUBEiQArLNnK44g8p5M1-KShwCvh3urEYYMhjqJw3iivIdLPd5CgtoaApmb8P8HAQ) are now available for purchase. Watch a compilation of the ads on [YouTube](https://www.youtube.com/watch?v=7rHm8GbTHyE). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/"},"headline":"Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles","datePublished":"2015-12-21T16:50:30.000Z","dateModified":"2026-04-13T07:27:59.960Z","description":"The PSA stars a furry oversized sloth","url":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","keywords":["Newsfeed","Marijuana","Australia","Internet","viral","Ads","Funny"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","name":"Australia's Pot-Smoking 'Stoner Sloth' Gives Twitter the Giggles"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"A Snoop Dogg Brand Of Weed Was Pretty Much Inevitable","description":"This is the guy who writes songs about pot, after all.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kzpZPGun/poster.jpg?width=720","uploadDate":"2015-11-11T21:29:21.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kzpZPGun.m3u8","embedUrl":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/","duration":"PT46S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4157044/stoner-sloth-marijuana-ads-australia/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```