--- title: Now There's Perfume That Smells Like A Cat's Forehead description: The perfect gift for secret santa canonical: https://time.com/4151257/cat-perfume/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2015-12-16T18:26:56.000Z article:modified_time: 2026-08-04T07:47:50.482Z og:title: Now There's Perfume That Smells Like A Cat's Forehead og:description: The purr-fect gift og:url: https://time.com/4151257/cat-perfume/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc60a937b9aae2232/698875a88e060108ac463ca8/cat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: Cat enyoing the attention og:type: article twitter:card: summary_large_image twitter:title: Now There's Perfume That Smells Like A Cat's Forehead twitter:description: The purr-fect gift twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc60a937b9aae2232/698875a88e060108ac463ca8/cat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Now There's Perfume That Smells Like A Cat's Forehead > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Internet Cats In Memoriam [Watch (HLS stream): Internet Cats In Memoriam](https://cdn.jwplayer.com/manifests/kSW3NzB4.m3u8) (0:44)  _Published 2014-01-31. TIME salutes the fallen felines of the internet in memory of Colonel Meow._ by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Dec 16, 2015 6:26 PM UTC  Cat enyoing the attention Cat enyoing the attention Getty Images/iStockphoto by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Dec 16, 2015 6:26 PM UTC Looking for the perfect gift for the cat lover who has everything? Look no further than this perfume that makes a room smell like a cat’s forehead. Moho Mohu Odeko or Kaori Fabric Water (“[Fluffy Brow Scented Fabric Water”)](http://www.felissimo.co.jp/neko/gcd684874/?xid=p%5Fnr%5Fot%5F151207%5FRELEASE) was created by Japan’s [Yamamoto Perfumery](https://www.facebook.com/Yamamoto-Perfumery-Co-Ltd-168280533222453/) and is intended to smell just like you are burying your face in your cat’s head. According to some cat-head sniffing enthusiasts, that’s a good thing, as the scent is supposedly reminiscent of “[fresh baked bread](http://matome.naver.jp/odai/2144965410049241501).” According to the cat-themed online retailer [Felissimo](http://www.felissimo.co.jp/neko/gcd684874/?xid=p%5Fnr%5Fot%5F151207%5FRELEASE), the head of Yamamoto spent four months developing the scent, using his prodigious aroma-sniffing powers to sniff out the best smelling cat heads at Japan’s cat cafes, and then replicated that scent in the room spray. If you are looking for the perfect item to smell like a cat’s head (aside from a cat’s actual head, of course), Felissimo is also selling [the purr-fect pillow ](http://www.felissimo.co.jp/neko/gcd684937/?pid=p%5Frcmk%5F144) to bury your face in and hide from dog lovers. The room spray costs ¥1200, or around $10, meaning it’s the perfect present for your next tour of duty as a Secret Santa. \[H/T [Daily Dot](http://www.dailydot.com/lol/cat-head-fragrance-spray/)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4151257/cat-perfume/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4151257/cat-perfume/"},"headline":"Now There's Perfume That Smells Like A Cat's Forehead","datePublished":"2015-12-16T18:26:56.000Z","dateModified":"2026-08-04T07:47:50.482Z","description":"The purr-fect gift","url":"https://time.com/4151257/cat-perfume/","keywords":["Newsfeed","animals","cats","gifts","holiday","presents"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc60a937b9aae2232/698875a88e060108ac463ca8/cat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc60a937b9aae2232/698875a88e060108ac463ca8/cat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cat enyoing the attention","caption":"Cat enyoing the attention","creditText":"Getty Images/iStockphoto","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4151257/cat-perfume/","name":"Now There's Perfume That Smells Like A Cat's Forehead"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Internet Cats In Memoriam","description":"TIME salutes the fallen felines of the internet in memory of Colonel Meow.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kSW3NzB4/poster.jpg?width=720","uploadDate":"2014-01-31T22:38:11.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kSW3NzB4.m3u8","embedUrl":"https://time.com/4151257/cat-perfume/","duration":"PT44S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4151257/cat-perfume/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```